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Alonso's Kimoa down a million euros after first year
Fernando Alonso's clothing brand Kimoa has been a permanent fixture on the Spaniard's public attire for a couple of years now but, despite the massive exposure, the company ran at a loss. The brand is dedicated to selling t-shirts, caps, sunglasses, swimwear and other leisure garments with a focus on youth and urban culture. Alonso' Kimoa adventure began in 2016, setting up commercially in 2017. Since then, Alonso ha worn the various apparel with personalized caps for each major event in which he races. Last year the distinctive Kimoa logo feature on the rear wing of the McLarens, while the double Formula 1 World Champion is hardly ever seen without the company cap. But, according to a...
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5y ago from GrandPrix247.com
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