News Details
Australia investigates Mission Winnow smokescreen for Marlboro
Ferrari's principal sponsor Mission Winnow has caused a stir in Australia as questions are being asked about the branding that will appear on the red cars at the season opener in Melbourne next month. It is no secret that Mission Winnow is a Philip Morris International (PMI) initiative that broke cover last year at the Japanese Grand Prix, which immediately prompted the question at the time: What are they selling? Australian authorities are ascertaining if Mission Winnow is simply a smokescreen to promote the Marlboro brand whose long association with the Scuderia has taken on various branding guises, even when cigarette advertising was banned as it is now. For anyone who has followed...
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5y ago from GrandPrix247.com
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