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F1 teams rejected Liberty's pre-season joint launch idea
Formula 1 teams rejected Liberty Media's idea of a mega pre-season event during which teams would assemble at a venue and jointly present their new cars. The sport's commercial rights holder had suggested the concept as a means of maximizing media exposure for the teams and generating a resounding buzz. However, according to Auto Motor und Sport, teams feared a joint launch would dilute their individual impact, but also perhaps lead to some unwanted intra-team technical scrutiny. McLaren 'taking measures' to ensure reliability in pre-season testing As the calendar of presentations currently stands, Toro Rosso is scheduled to be the first team to unveil its 2019 charger online on February...
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