News Details

Formula 1's struggle to attract the younger generation continues

Despite more incentives and a fresh social media look, Formula 1 continues its struggle to attract the younger generation. Formula 1's global research director has announced just 14% of the Grands Prix viewers are under 25. A new eSports series, alongside online race streaming and an upgraded social media presence, hasn't helped draw attention from the younger audiences. Liberty Media wanted to increase viewing figures, but have so far failed as Formula 1 continues to slip off Freeview TV. F1’s global research director Matt Roberts told a Reddit audience: “the average age of a global F1 viewer is 40. 14% are under 25, 30% are 25-34, 20% are 35-44, 20% are 45-54 and 17% are over...
Full Story »
5y ago from GPBlog.com 0
Share

You May Also Be Interested In...

Brawn ‘Impatient'; time to pull the goalie

Photo by: www.kymillman.com/f1 We discussed the daunting task that was...
5y ago from TheParcFerme.com

Honda hit back at claims of 2019 struggle

Honda has denied recent reports that its engine development for 2019 has...
5y ago from GPFans.com

Red Bull expecting to struggle with reliability

Red Bull’s experience with Honda this year will be one of the most...
5y ago from GPBlog.com

Marko continues to tempt fate

Seemingly Red Bull has learned little in terms of tempting fate. Having...
5y ago from Pitpass.com

Elsewhere On The Network

Popular On MGPToday.com

Jorge Martin vs Francesco Bagnaia: MotoGP title...

The 2024 season finale awaits as Jorge Martin holds a 24-point lead over...
14h ago from MotorsportWeek.c...

Popular On IndyCarToday.com

AJ Foyt technical director Michael Cannon leaves team

Michael Cannon, AJ Foyt Racing’s revered engineer and technical...

Chip Ganassi Racing announces driver development...

Chip Ganassi Racing has launched a new driver development program, which...

Popular On TotalWRC.com

Popular On GunnersToday.com

Liverpool, Arne Slot Premier League favourites: Title...

Sports Mole examines the Premier League title race after Liverpool took a...
8h ago from SportsMole.co.uk

Liverpool ready to hijack long-term Arsenal target...

Liverpool have identified Ajax defender Jorrel Hato as a top target for...
10h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.