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Haas to go black and gold with Rich Energy backing
Press Release: Rich Energy, the premium British energy drink brand, will become the title partner of Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. The partnership will result in a significant livery change to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team. Rich Energy, currently available in over 30 countries worldwide, and expanding rapidly, will utilize its partnership with Haas F1 Team as the centerpiece of its marketing campaign, exploiting the global platform offered by Formula One to increase its market share in the competitive energy drink sector. “We are delighted to become the...
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6y ago from GrandPrix247.com
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