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Trackside sports betting coming to Formula 1 soon?
Although Formula 1’s owners, Liberty Media, do not want to get into the gambling business, they have recently struck a sponsorship and rights deal with the Interregional Sports Group, which will negotiate and organise partnership rights to regulated betting brands. Whether or not these agreements will see full on sports betting available trackside, a la bookies at the (horse) races, at future grands prix is yet to be seen, but the building blocks are being put into place. These agreements will probably include trackside signage, on screen images, and online integration with F1’s social media platforms. And all of the betting activity will be monitored by Sportsradar, a...
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6y ago from MotorsportWeek.com
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