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Ferrari unveils tweaked car livery at Suzuka
Ferrari has unveiled a tweaked livery ahead of this weekend’s Formula 1 Japanese Grand Prix as part of a new initiative from long-term partner Philip Morris International. Philip Morris has sponsored Ferrari for several decades but its branding has not featured on the cars for a decade, amid the demise of legal tobacco sponsorship. On Thursday morning at Suzuka Philip Morris announced its ‘Mission Winnow’ initiative, with its “ambitious vision of a smoke-free future” amid the “paradigm shift” in the industry. The tweak has resulted in the ‘Mission Winnow’ logo taking prominence on several parts of the SF71H's livery, with the...
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6y ago from MotorsportWeek.com
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