News Details
Liberty's F1 betting gamble pays out immediately
Liberty Media's decision to jump into bed with gambling companies has polarised fans, reversed four decades of Formula 1 tradition, but it has also immediately began to pay off for F1's American owners. F1's share price climbed a meaty 7.4% on Tuesday after Liberty's latest deal was revealed. Former owner Bernie Ecclestone was a long-time opponent of betting sponsorship and F1 having any kind of relationship, believing it could damage the brand worldwide. But marketing agency Interregional Sports Group (ISG) have reached an agreement with Liberty and it is understood that they will pay the full $100m amount up front, with ISG then tasked with securing deals with betting companies on a...
Full Story »
Full Story »
7y ago from GPFans.com
0
You May Also Be Interested In...
F1 betting: Liberty Media strike huge deal to sell...
Liberty Media have bucked with tradition and secured a long-term deal to...
7y ago from GPFans.com
VIDEO: Ocon eats the wall at Singapore start
The Singapore Grand Prix might be Esteban Ocon's final race for Force...
7y ago from GPFans.com
VIDEO: Vettel hits the wall in Singapore practice!
It was future Ferrari driver Charles Leclerc in the all during FP1 in...
7y ago from GPFans.com
Raikkonen's Sauber talks only began at Monza
Kimi Raikkonen faced the media in Singapore and didn't seem too keen to...
7y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia explains Australian GP crash: “I...
No description available...
1h ago from Motorsport.com
Marco Bezzecchi credits Aprilia strategy en route to...
Marco Bezzecchi credited Aprilia's strategy that helped him overcome a...
2h ago from MotorsportWeek.c...
Marco Bezzecchi never thought Australian GP win was...
No description available...
4h ago from Motorsport.com
Raul Fernandez earns maiden MotoGP victory in dominant...
Raul Fernandez scored his maiden victory in the premier class through a...
6h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Mick Schumacher is “very open” to exploring an...
No description available...
4d ago from Motorsport.com
Rinus VeeKay wants “to make it hard on everybody”...
No description available...
3d ago from Motorsport.com
Rinus VeeKay signs with Juncos Hollinger Racing for...
Juncos Hollinger Racing has announced that it has signed Rinus VeeKay for...
4d ago from MotorsportWeek.c...
WATCH: Alex Palou talks F1 dream, perfecting his craft...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
WRC Central Europe: Stage 15 cancelled as Thierry...
No description available...
3h ago from Motorsport.com
Neuville crashes out – stage 15 cancelled
The final day of the Central European Rally started in dramatic fashion...
3h ago from MotorsportWeek.c...
Rovanperä holds a comfortable lead on Central...
Kalle Rovanperä emerged from a drama-filled day with a comfortable 36.3...
15h ago from MotorsportWeek.c...
WRC Central Europe: Kalle Rovanpera in control after...
No description available...
17h ago from Motorsport.com
Popular On GunnersToday.com
'It’s very difficult to control' - Fulham boss...
Fulham head coach Marco Silva opened up about Arsenal defender Gabriel...
2h ago from SportsKeeda.com
Alan Shearer makes Viktor Gyokeres claim that might...
Arsenal striker Viktor Gyökeres has found himself under growing scrutiny...
2h ago from CaughtOffside.com
Fulham 0-1 Arsenal: Trossard/set-piece again, Olé Olé
Match report – Player ratings – Arteta reaction – Video...
3h ago from Arseblog.com
Sources: French attacker is being closely monitored by...
A new name is starting to capture the attention of Europe’s biggest...
5h ago from CaughtOffside.com
Comments
Hottest News
McLaren confirm Norris 'sporting' penalty after...
An unusual conversation between Sky Sports F1... Read More »
2h ago from GPFans.com
Ferrari release curious statement after Christian Horner...
Christian Horner has been linked with a move to... Read More »
1h ago from GPFans.com
F1: Vasseur has 'full confidence' of Ferrari chairman Elkann
Amidst increasing speculation linking Christian... Read More »
52m ago from Pitpass.com
