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Brown critical of F1's failure to sign new trackside sponsors
While, to most, the vast areas of papaya on the McLarens appear to be a blank canvas just waiting for some sponsor stickers, team boss Zak Brown claims that looks are deceiving and that in reality the Woking outfit has signed more sponsors than any of its rivals. 'There's a perception that goes back 10, 20 years of stickers on the cars, which is that; 'we'll equate the size of what the sticker on the car is to what we think the money is',' he tells RaceFans.net. 'That just isn't the case these days. And certainly not for us,' he insists. 'Because the partnerships run a lot deeper than just straightforward a logo on the car.' 'If you're measuring off outward activation, if that sponsor's...
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6y ago from Pitpass.com
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