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Liberty Media planning new regional Formula 1 HQ in China

After rumours started circulating that Formula 1’s owners Liberty Media have been planning something big on the promotional front in the Far East, the company has now confirmed that it is indeed in advanced negotiations for such a venture. Liberty has now revealed details that point to a joint venture in China, with F1 commercial boss Sean Bratches stating that it will be the only regional hub to rival F1’s new London headquarters in St James, size wise. According to Reuters last week, Liberty Media were in talks with firms including Chinese based sports and entertainment company Wuhan DDMC Culture Co and the conglomerate Suning over the new Far East venture. This was after...
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