News Details
Formula 1 invests in full-blown China headquarters
Formula 1's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market revealed commercial managing director Sean Bratches. 'What we will do is effectively set up a similar structure to what we have in London,' the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. 'With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity,' added the American. Sources told Reuters last week that Liberty Media, who took over as Formula 1's commercial...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Formula 1 extends fan tracking project to eight races
Formula 1 has expanded a crowd-tracking project to eight races this...
7y ago from GrandPrix247.com
Renault Looking into Soft Tyre Management after...
Cyril Abiteboul was pleased that his Renault Sport Formula One Team...
7y ago from TheCheckeredFlag....
F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing,...
7y ago from SuperSport.com
Renault preview the Chinese Grand Prix
Renault Sport Formula 1 Team previews the third race weekend of the 2018...
7y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Pramac MotoGP boss shares what ‘surprised’ him...
Pramac MotoGP Team Manager Gino Borsoi revealed that he was “quite...
2h ago from MotorsportWeek.c...
Brad Binder admits he “can do a lot better” after...
No description available...
2h ago from Motorsport.com
Rain spoils debut of Honda’s 850cc engine in Sepang...
No description available...
6h ago from Motorsport.com
Davide Tardozzi dismisses “absurd” rumours about...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
3d ago from MotorsportWeek.c...
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
3d ago from Motorsport.com
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
1h ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
3d ago from MotorsportWeek.c...
Toyota brings Corolla back to rallying with all-new...
No description available...
4d ago from Motorsport.com
Romet Jürgenson to compete in opening three WRC2...
The rising Estonian talent is joined by co-driver Siim Oja and start...
3d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arsenal track defender who has been compared to...
Arsenal are keeping a close watch on one of Italy’s most exciting young...
7h ago from CaughtOffside.com
Jamie Carragher picks Premier League Team of the...
Liverpool star Hugo Ekitike and Chelsea midfielder Moises Caicedo have...
7h ago from SportsKeeda.com
Lots of scope to rotate for Palace EFL Cup tie
Morning all. It's EFL Cup action tonight as we face Crystal Palace at...
10h ago from Arseblog.com
Mikel Arteta insists he won't 'lie' to Arsenal players...
Arsenal manager Mikel Arteta has admitted he can't 'lie' to his players...
3d ago from CaughtOffside.com
Comments
Hottest News
Why Mercedes has a hidden weapon in F1 for 2026
Mercedes isn’t just gearing up for Formula... Read More »
2h ago from F1i.com
Verstappen’s striking claim: ‘We’re all finding...
The 2025 Formula 1 season ended with a cinematic... Read More »
1h ago from F1i.com
Max Verstappen delivers verdict on 2026 F1 engine noise
The F1 power units will undergo a major overhaul... Read More »
2h ago from RacingNews365.com
