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F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
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