News Details
F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
Full Story »
Full Story »
6y ago from SuperSport.com
0
You May Also Be Interested In...
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
6y ago from GrandPrix247.com
Formula 1 widens it reach in China, ahead of...
Formula 1 has widened its broadcast reach China in time for this...
6y ago from MotorsportWeek.com
Fernando Alonso's karting school to build 40 tracks in...
Fernando Alonso’s karting school has announced plans to expand into...
6y ago from MotorsportWeek.com
When's the Chinese GP on Sky?
Get those alarms ready again! Formula 1 heads to the Far East for round...
6y ago from SkySports.com
Elsewhere On The Network
Popular On MGPToday.com
What to expect from Aprilia in the 2025 MotoGP season
The 2025 MotoGP season marks a campaign of change at Aprilia with two new...
8h ago from MotorsportWeek.c...
Why Martin is a double-edged sword for Aprilia in...
No description available...
10h ago from Motorsport.com
The curse of number one in MotoGP - will Martin's...
No description available...
1d ago from Motorsport.com
Aprilia showcases 2025 MotoGP livery
On Thursday afternoon the factory Aprilia team became the second outfit...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Mature mindset to help David Malukas reset his IndyCar...
David Malukas is betting on a new level of maturity to help him climb the...
6h ago from MotorsportWeek.c...
FOX Sports confirms broadcast team as it assumes...
FOX Sports has announced the trio of talent that will present the NTT...
3d ago from MotorsportWeek.c...
Translating the Chili Bowl's lessons into Ferrucci's...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
How the WRC’s latest debutant plans to capitalise on...
No description available...
6h ago from Motorsport.com
Who is Dakar winner and Saudi billionaire Yazeed...
No description available...
9h ago from Motorsport.com
Dakar 2025: Al-Rajhi usurps factory Toyotas to clinch...
No description available...
13h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal vs Aston Villa Prediction and Betting Tips |...
No description available...
4h ago from SportsKeeda.com
Team News: Arsenal vs. Aston Villa injury, suspension...
Sports Mole rounds up all of the latest injury and suspension news ahead...
4h ago from SportsMole.co.uk
'This will be a tougher test for them' - Alan Shearer...
No description available...
5h ago from SportsKeeda.com
Real Madrid Transfer News Roundup: Los Blancos eyeing...
No description available...
5h ago from SportsKeeda.com
Comments
Hottest News
Ferrari teamates Hamilton and Leclerc snow training...
Ferrari teammates Lewis Hamilton and Charles... Read More »
5h ago from GrandPrix247.com
F1 team suffer huge loss as RIVAL signing announced
Haas have suffered a major loss after a rival... Read More »
2h ago from GPFans.com
Verstappen gets a luxury yacht - Here is what his new boat...
Max Verstappen and Kelly Piquet's new luxury... Read More »
9h ago from GPBlog.com
