News Details
F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
Full Story »
Full Story »
7y ago from SuperSport.com
0
You May Also Be Interested In...
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
7y ago from GrandPrix247.com
Formula 1 widens it reach in China, ahead of...
Formula 1 has widened its broadcast reach China in time for this...
7y ago from MotorsportWeek.com
Fernando Alonso's karting school to build 40 tracks in...
Fernando Alonso’s karting school has announced plans to expand into...
7y ago from MotorsportWeek.com
When's the Chinese GP on Sky?
Get those alarms ready again! Formula 1 heads to the Far East for round...
7y ago from SkySports.com
Elsewhere On The Network
Popular On MGPToday.com
Moto3 racer Noah Dettwiler no longer in critical...
No description available...
45m ago from Motorsport.com
KTM to slash workforce by over 50%, MotoGP operations...
No description available...
2h ago from Motorsport.com
Joan Mir: Malaysia MotoGP race was the ‘the most...
Joan Mir admitted that the recent Malaysian MotoGP race was his most...
1h ago from MotorsportWeek.c...
Why Honda’s Alberto Puig believes “Ducati remains...
No description available...
19h ago from Motorsport.com
Popular On IndyCarToday.com
Mark Miles teases possible non-championship...
IndyCar is largely considered a North American championship, with races...
6d ago from MotorsportWeek.c...
IndyCar tire, brake testing completed on IMS oval
IndyCar staged a test at the Indianapolis Motor Speedway on Tuesday and...
6d ago from MotorsportWeek.c...
Enzo Fittipaldi hails ‘productive’ test with Arrow...
Enzo Fittipaldi completed an IndyCar test with Arrow McLaren last week,...
1w ago from MotorsportWeek.c...
Rinus VeeKay wants “to make it hard on everybody”...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Kalle Rovanpera completes maiden F2 test ahead of...
No description available...
21h ago from Motorsport.com
Elfyn Evans: WRC points lead “guarantees absolutely...
No description available...
6d ago from Motorsport.com
M-Sport favours new WRC car build over upgraded Rally2...
No description available...
1w ago from Motorsport.com
Lancia confirms 2026 WRC2 entry with the new Ypsilon...
Lancia will return to the World Rally Championship next year with the new...
1w ago from MotorsportWeek.c...
Popular On GunnersToday.com
‘I think he’s the number one contender'...
Football pundit Jamie Carragher has tipped Arsenal defender Gabriel to win...
2h ago from CaughtOffside.com
'He’s a player Arsenal should have bought many years...
Arsenal hero Theo Walcott has admitted that he would have liked Manchester...
4h ago from SportsKeeda.com
Saka ready to take the next step with Arsenal and...
There was a knock on the door and then came the gasps and cheers.
4h ago from SkySports.com
Rotation and some familiar faces for Brighton cup clash
Morning all. Arsenal are in EFL Cup action this evening, taking on...
5h ago from Arseblog.com
Comments
Hottest News
Ferrari 'paying the price' for Lewis Hamilton mistake...
Ferrari F1 team principal Fred Vasseur spoke out... Read More »
1h ago from GPFans.com
I was born on a kitchen table, started selling sandwiches...
Picture the scene. 1930s Suffolk. A small hamlet... Read More »
35m ago from GPFans.com
Why Oliver Bearman backed Haas' decision to sacrifice...
Oliver Bearman has backed Haas' call to pit him... Read More »
1h ago from MotorsportWeek.com
