News Details
F1 to set up fully-fledged local entity in China
Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
Full Story »
Full Story »
6y ago from SuperSport.com
0
You May Also Be Interested In...
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
6y ago from GrandPrix247.com
Formula 1 widens it reach in China, ahead of...
Formula 1 has widened its broadcast reach China in time for this...
6y ago from MotorsportWeek.com
Fernando Alonso's karting school to build 40 tracks in...
Fernando Alonso’s karting school has announced plans to expand into...
6y ago from MotorsportWeek.com
When's the Chinese GP on Sky?
Get those alarms ready again! Formula 1 heads to the Far East for round...
6y ago from SkySports.com
Elsewhere On The Network
Popular On MGPToday.com
How MotoGP’s new star is snatching the show from a...
No description available...
20h ago from Motorsport.com
Fabio Di Giannantonio provides an update on injured...
Fabio Di Giannantonio will go back to Europe for an 'important...
18h ago from MotorsportWeek.c...
Marc Marquez bemoans ‘boring' MotoGP Japanese GP...
Marc Marquez admits that this weekend’s Motegi MotoGP race was “a...
1d ago from MotorsportWeek.c...
Pedro Acosta admits KTM not on Ducati's ‘level...
Pedro Acosta has admitted that KTM isn't on Ducati's 'level at the...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Motorsport Picks: The top 10 IndyCar drivers of 2024
No description available...
12h ago from Motorsport.com
Michael Andretti confirms shift to advisory role in...
Michael Andretti has released a public statement confirming his changed...
21h ago from MotorsportWeek.c...
Aston Martin F1 reserve driver Felipe Drugovich...
No description available...
1d ago from Motorsport.com
IndyCar announces new street race around Dallas...
The NTT IndyCar Series announced today that Arlington, Texas will be the...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Ducati MotoGP star to pilot Group B WRC rally car
No description available...
1d ago from Motorsport.com
Rovanpera "recharged" and ready for 2025 WRC...
No description available...
2d ago from Motorsport.com
Toyota encouraged for future after Pajari’s WRC...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Former PL star David James believes player Arsenal...
No description available...
15m ago from SportsKeeda.com
Kai Havertz is reaping the rewards from Mikel...
German is thriving leading the line for the Gunners and is lightening the...
15m ago from TheGuardian.com
'People expect you to be the new Cristiano Ronaldo'...
No description available...
1h ago from SportsKeeda.com
How Arsenal became woven into Black identity and...
No description available...
15m ago from SkySports.com
Comments
Hottest News
Kamala Harris reveals her "love" for F1 and names...
Kamala Harris, the Democratic presidential... Read More »
1h ago from GPBlog.com
Mateschitz death triggered Newey's Red Bull exit –...
Oct.9 The late 2022 death of Dietrich Mateschitz... Read More »
55m ago from OneStopStrategy.com
Brown: Flexible rear wing not McLaren’s ‘secret sauce’
McLaren Racing boss Zak Brown has downplayed the... Read More »
55m ago from F1i.com