News Details
Formula 1 changing how people perceive the sport
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
8y ago from GrandPrix247.com
0
You May Also Be Interested In...
Formula 1 Engineer Insanity with global marketing...
Formula 1 is distancing itself further from the Bernie Ecclestone era by...
8y ago from GrandPrix247.com
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
8y ago from TheParcFerme.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
8y ago from TheCheckeredFlag....
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
8y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo: Yamaha ‘has no idea’ how to fix...
No description available...
8h ago from Motorsport.com
Marco Bezzecchi ‘wasn’t expecting’ Aprilia COTA...
Marco Bezzecchi admitted he “wasn’t expecting” a record-breaking...
9h ago from MotorsportWeek.c...
Winners and losers from MotoGP’s United States GP
No description available...
14h ago from Motorsport.com
What happened in Marco Bezzecchi and Pedro Acosta’s...
No description available...
12h ago from Motorsport.com
Popular On IndyCarToday.com
Pato O’Ward left searching for answers after...
No description available...
7h ago from Motorsport.com
Christian Lundgaard left frustrated by costly pit stop...
Christian Lundgaard finished second in Sunday’s IndyCar race from...
11h ago from MotorsportWeek.c...
David Malukas “learned a lot” with tire strategy...
No description available...
8h ago from Motorsport.com
Mick Schumacher: “I thought I was ready — but I...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
1d ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
4d ago from Motorsport.com
How Toyota’s new flying Finn is starting to make WRC...
No description available...
4d ago from Motorsport.com
Takamoto Katsuta backs Kalle Rovanpera to “come back...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal make first move for 17-goal star but Tottenham...
German striker Nicolo Tresoldi is a target for Arsenal and Tottenham ahead...
2h ago from CaughtOffside.com
Arsenal could leapfrog Man United for Elliot Anderson...
Manchester United’s top summer transfer target, Elliot Anderson, has...
2h ago from CaughtOffside.com
Man United eye perfect Casemiro replacement with move...
Leon Goretzka has been heavily linked with a move away from Bayern Munich...
7h ago from CaughtOffside.com
Arsenal forward’s availability for Champions League...
Arsenal star Noni Madueke's availability is in doubt for the UEFA...
9h ago from SportsKeeda.com
Comments
Hottest News
Honda reveal stunning new Aston Martin detail which changes...
A revelation from Honda's president made during... Read More »
6h ago from GPFans.com
Max Verstappen at scene of Japanese GP media pen damage
Max Verstappen isn't just an F1 driver. He's also... Read More »
2h ago from GPFans.com
No Max Verstappen as Tsunoda steps in for F1 testing in...
There will be no Max Verstappen when Red Bull... Read More »
2h ago from GPFans.com
