News Details
F1 launches 'Engineered Insanity' global marketing campaign
It's taken almost seven decades but Formula One has finally launched its first ever global marketing campaign since the sport's inception in 1950. The campaign kicks off with the release of a frenzied one-minute video entitled "Engineered Insanity" which showcases the exhilarating sights and sounds of Grand Prix racing as seen through the eyes of a selection of blown away "superfans" standing inside a wind tunnel. "There is definitely a sense of appreciation that for the first time Formula One is promoting the sport and the series itself," F1's new director of marketing, Ellie Norman, told Reuters. "The teams work incredibly hard from their team and...
Full Story »
Full Story »
You May Also Be Interested In...
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
DHL extends contract with F1
Within the framework of the agreement, DHL remains the Official Logistics...
7y ago from Pitpass.com
Nico Hulkenberg lifted by year-on-year Renault F1...
Nico Hulkenberg says he has been encouraged by Renault’s...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
KTM's struggle to survive is very much bleeding into...
No description available...
1h ago from Motorsport.com
Fabio Quartararo: “It’s clear you need a V4 to be...
No description available...
17m ago from Motorsport.com
Details emerge on Marc Marquez rejecting Honda's...
The details of Honda’s proposed colossal contract extension offer to...
20h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Takuma Sato reveals 94G impact in 233mph Indy 500...
No description available...
9h ago from Motorsport.com
Scott McLaughlin fastest as speeds top 232mph in Day 2...
No description available...
11h ago from Motorsport.com
Alex Palou tops busy final Indy 500 test day
The NTT IndyCar Series wrapped up a two day test session on Thursday,...
12h ago from MotorsportWeek.c...
Larson, Sato crash in high-boost Indy 500 test session
The second day of IndyCar’s Indy 500 open test opened with qualifying...
17h ago from MotorsportWeek.c...
Popular On TotalWRC.com
FIA: No plan to change WRC Rally1 rules for 2026 amid...
No description available...
16h ago from Motorsport.com
Fourmaux reacts to support from WRC rivals amid FIA...
No description available...
19h ago from Motorsport.com
M-Sport chief Malcolm Wilson nominated as FIA deputy...
Malcolm Wilson, OBE, and founder of title-winning WRC outfit M-Sport, has...
1d ago from MotorsportWeek.c...
Malcolm Wilson nominated as new FIA deputy...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
“I heard that on other shows, too, I fell out of...
Arsenal legend Emmanuel Petit has defended Ousmane Dembele amid concerns...
57m ago from SportsKeeda.com
Why 16 G/A man turned down Arsenal
Christian Falk has explained one key reason Leroy Sane decided to snub a...
1h ago from CaughtOffside.com
Fabrizio Romano reveals Arsenal star 'assessing all...
Fabrizio Romano has confirmed the reports that Arsenal have had a change...
1h ago from CaughtOffside.com
Agreement in place: Man United will sign Arsenal...
Wolverhampton Wanderers attacker Matheus Cunha has been linked with a move...
1h ago from CaughtOffside.com
Comments
Hottest News
Helmut Marko indicates Yuki Tsunoda has desired level to...
Red Bull advisor Helmut Marko hinted that Yuki... Read More »
57m ago from MotorsportWeek.com
McLaren F1 boss fuels SILLY SEASON with driver transfer hint
McLaren Formula 1 boss Zak Brown has raised a few... Read More »
47m ago from GPFans.com
Lewis Hamilton returns to London as Ferrari crisis deepens
The storm clouds are gathering at Maranello as... Read More »
3h ago from GPFans.com
