News Details
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the opening race of the 2018 season next weekend. Previously, under former owners CVC Capital and Bernie Ecclestone, F1 relied on the teams, circuits and broadcasters to promote the sport through various channels, such as show runs, social media and local television. However Liberty Media, which took control of F1 in late-2016, launched a new global marketing campaign on Friday just a week before the season-opening Australian Grand Prix. The campaign includes a one-minute film titled 'Engineered Insanity', where real fans are placed inside a wind tunnel and are shown being 'blown away' by the action on...
Full Story »
Full Story »
7y ago from MotorsportWeek.com
0
You May Also Be Interested In...
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
Formula 1 expands Snapchat arrangement with multi-year...
Formula 1 has agreed a multi-year extension to its deal with Snap Inc,...
7y ago from MotorsportWeek.com
Todt: Not acceptable that six or seven F1 teams...
FIA President Jean Todt has blasted the current financial climate in...
7y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Spanish GP: Quartararo stuns Ducati rivals with...
No description available...
52m ago from Motorsport.com
Fabio Quartararo claims shock MotoGP pole at Jerez
Yamaha rider Fabio Quartararo stunned the paddock by claiming a...
1h ago from MotorsportWeek.c...
Marc Marquez ends final MotoGP Jerez practice on top
Marc Marquez finished the final MotoGP practice session at Jerez at the...
2h ago from MotorsportWeek.c...
Why Alex Marquez was angry despite comeback from...
No description available...
17h ago from Motorsport.com
Popular On IndyCarToday.com
Takuma Sato reveals 94G impact in 233mph Indy 500...
No description available...
1d ago from Motorsport.com
Alex Palou tops busy final Indy 500 test day
The NTT IndyCar Series wrapped up a two day test session on Thursday,...
1d ago from MotorsportWeek.c...
Scott McLaughlin fastest as speeds top 232mph in Day 2...
No description available...
1d ago from Motorsport.com
Larson, Sato crash in high-boost Indy 500 test session
The second day of IndyCar’s Indy 500 open test opened with qualifying...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
A 2026 American WRC race is just an FIA approval away
No description available...
15h ago from Motorsport.com
Kalle in command of Rally Islas Canarias
Kalle Rovanperä and Jonne Halttunen dominated the opening day of Rally...
15h ago from MotorsportWeek.c...
Kalle Rovanpera found answers to unlock speed on new...
No description available...
20h ago from Motorsport.com
How Malcolm Wilson’s FIA calling and swearing...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
£50m Premier League star wants to join Real Madrid...
Liverpool and Arsenal have been dealt a major blow in their pursuit of...
52m ago from CaughtOffside.com
Report: Man United approach Arsenal target to solve...
Manchester United are reportedly exploring the possibility of signing...
1h ago from CaughtOffside.com
Report: Arsenal plot move for 'special' French star...
Arsenal have been linked with a move for the Real Madrid midfielder...
22m ago from CaughtOffside.com
'For sure, Arsenal are also there': Romano claims...
Arsenal remain keen on signing Dean Huijsen from Bournemouth at the end of...
2h ago from CaughtOffside.com
Comments
Hottest News
Max Verstappen pinpoints ex-Red Bull designer who is...
Max Verstappen is in no doubt that Rob... Read More »
2h ago from MotorsportWeek.com
Leclerc and Ferrari F1 boss suffer unfortunate...
A Ferrari communication mishap has been revealed... Read More »
52m ago from GPFans.com
Michael Schumacher was told F1 comeback 'totally pointless'
Lewis Hamilton is struggling mightily to recreate... Read More »
2h ago from GPFans.com
