News Details
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the opening race of the 2018 season next weekend. Previously, under former owners CVC Capital and Bernie Ecclestone, F1 relied on the teams, circuits and broadcasters to promote the sport through various channels, such as show runs, social media and local television. However Liberty Media, which took control of F1 in late-2016, launched a new global marketing campaign on Friday just a week before the season-opening Australian Grand Prix. The campaign includes a one-minute film titled 'Engineered Insanity', where real fans are placed inside a wind tunnel and are shown being 'blown away' by the action on...
Full Story »
Full Story »
7y ago from MotorsportWeek.com
0
You May Also Be Interested In...
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
Formula 1 expands Snapchat arrangement with multi-year...
Formula 1 has agreed a multi-year extension to its deal with Snap Inc,...
7y ago from MotorsportWeek.com
Todt: Not acceptable that six or seven F1 teams...
FIA President Jean Todt has blasted the current financial climate in...
7y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
Honda test rider Takaaki Nakagami to replace Luca...
Honda test rider Takaaki Nakagami has been announced as a replacement for...
12h ago from MotorsportWeek.c...
Pirelli to hold first MotoGP test in Misano with test...
No description available...
1d ago from Motorsport.com
Watch: Motorsport takes a ride in the MotoGP safety car
No description available...
1d ago from Motorsport.com
Why Marc Marquez stressed his Ducati is identical to...
No description available...
5d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar breaks 1 million US TV viewers for third...
The NTT IndyCar Series is nearly through the first year with its new...
4h ago from MotorsportWeek.c...
After first oval win, does Kyle Kirkwood see himself...
No description available...
3h ago from Motorsport.com
Christian Rasmussen "not surprised" to earn...
No description available...
7h ago from Motorsport.com
Video: Harrowing crash takes out Josef Newgarden,...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
4d ago from Motorsport.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Leipzig's Sesko price tag revealed amid Arsenal...
RB Leipzig want a deal worth somewhere between £68.4m (€80m)...
4h ago from SkySports.com
Arsenal target two Premier League central defenders...
Arsenal have plenty to do in attack this summer, but they are still keen...
5h ago from FreshArsenal.com
'I'd have him for sure' – Arsenal backed to sign...
Arsenal want to sign a new left winger this summer, and they have been...
6h ago from CaughtOffside.com
Arsenal hold genuine interest in Real Madrid star; Los...
Arsenal are reportedly keen to snap up Real Madrid attacker Rodrygo Goes....
4h ago from SportsKeeda.com
Comments
Hottest News
Red Bull chief Christian Horner tipped for seismic F1 team...
Red Bull’s team principal Christian Horner has... Read More »
9h ago from GPFans.com
Menswear Guy DESTROYS F1 drivers for red carpet...
The reviews are in. And they are not good. Not... Read More »
4h ago from GPFans.com
24 Hours of Le Mans result undergoes shock change as Sky F1...
Check out the biggest stories from Tuesday, 17th... Read More »
4h ago from RacingNews365.com
