News Details
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the opening race of the 2018 season next weekend. Previously, under former owners CVC Capital and Bernie Ecclestone, F1 relied on the teams, circuits and broadcasters to promote the sport through various channels, such as show runs, social media and local television. However Liberty Media, which took control of F1 in late-2016, launched a new global marketing campaign on Friday just a week before the season-opening Australian Grand Prix. The campaign includes a one-minute film titled 'Engineered Insanity', where real fans are placed inside a wind tunnel and are shown being 'blown away' by the action on...
Full Story »
Full Story »
7y ago from MotorsportWeek.com
0
You May Also Be Interested In...
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
Formula 1 expands Snapchat arrangement with multi-year...
Formula 1 has agreed a multi-year extension to its deal with Snap Inc,...
7y ago from MotorsportWeek.com
Todt: Not acceptable that six or seven F1 teams...
FIA President Jean Todt has blasted the current financial climate in...
7y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Australian GP: Fabio Quartararo snatches pole...
No description available...
3h ago from Motorsport.com
MotoGP publishes new Sunday schedule for Australian GP...
No description available...
3h ago from Motorsport.com
Fabio Quartararo breaks lap record to snatch...
Fabio Quartararo shattered the lap record to snatch Australian MotoGP...
3h ago from MotorsportWeek.c...
Marco Bezzecchi sets the pace in final Australian...
Marco Bezzecchi laid down an early Saturday marker as he set the pace in...
4h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Rinus VeeKay wants “to make it hard on everybody”...
No description available...
2d ago from Motorsport.com
Rinus VeeKay signs with Juncos Hollinger Racing for...
Juncos Hollinger Racing has announced that it has signed Rinus VeeKay for...
3d ago from MotorsportWeek.c...
Mick Schumacher is “very open” to exploring an...
No description available...
3d ago from Motorsport.com
WATCH: Alex Palou talks F1 dream, perfecting his craft...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Central European Rally organisers respond to WRC...
No description available...
8h ago from Motorsport.com
WRC Central Europe: Sebastian Ogier hangs on as Kalle...
No description available...
11h ago from Motorsport.com
Sebastien Ogier leads Central European Rally by...
The opening stages of the 12th round of the World Rally Championship, the...
9h ago from MotorsportWeek.c...
WRC Central Europe: Sebastien Ogier extends lead as...
No description available...
16h ago from Motorsport.com
Popular On GunnersToday.com
'Emotionally we cannot…' – Mikel Arteta...
Arsenal manager Mikel Arteta has sent an important message to his players...
7h ago from CaughtOffside.com
Arsenal’s depth can write new story for nearly men...
el Arteta’s side head to Fulham with belief the title can be won after a...
7h ago from TheGuardian.com
'I told him before the first meeting' - Mikel Arteta...
Arsenal manager Mikel Arteta has admitted that he warned Viktor Gyokeres...
10h ago from SportsKeeda.com
'He’s not necessarily that silky player, is he?' -...
Former Manchester United goalkeeper Ben Foster believes Arsenal striker...
3d ago from SportsKeeda.com
Comments
Hottest News
F1 2025 United States Grand Prix – Sprint Qualifying...
Max Verstappen has claimed pole position in... Read More »
6h ago from MotorsportWeek.com
Yuki Tsunoda criticises Liam Lawson after 'pretty shocking'...
Yuki Tsunoda found himself eliminated from sprint... Read More »
22m ago from RacingNews365.com
F1 2025 United States Grand Prix – FP1 Results
McLaren's Lando Norris topped the timesheets in... Read More »
10h ago from MotorsportWeek.com
