News Details

Does Tommy Hilfiger deal mean Hamilton has re-upped at Mercedes?

Mercedes announced yesterday that it had signed a multi-year partnership with designer apparel company Tommy Hilfiger. Now it's emerged that the team's star driver, four-time world champion Lewis Hamilton, was a prime mover in pulling the deal together. "Lewis made contact [with Tommy Hilfiger] last summer," Mercedes boss Toto Wolff confirmed on Tuesday. "It's a brand he likes. We then managed to put the partnership together." Hamilton's interest in fashion and music is well-known. It's therefore not surprising he would be keen to bring together the two parties. Even more apparent is the commercial opportunity that Tommy Hilfiger sees in having a globally recognised...
Full Story »
7y ago from F1i.com 0
Share

You May Also Be Interested In...

Force India drive home double partnership deal

The Force India have announced partnerships with Mexican petroleum brand...
7y ago from GrandPrix247.com

Hamilton helped broker Mercedes sponsor deal

Mar.7 Lewis Hamilton helped bring a new sponsor to Mercedes. Bild...
7y ago from OneStopStrategy.com

Hamilton: Mercedes W09 feels faster than last year's...

Did Lewis Hamilton inadvertently give the Formula 1 world a glimpse of...
7y ago from GrandPrix247.com

'No more excuses' for Valtteri Bottas this season -...

Valtteri Bottas will have 'no excuses' in 2018 according to his Mercedes...
7y ago from MotorsportWeek.com

Elsewhere On The Network

Popular On MGPToday.com

Marc Marquez: ‘I don't understand' cause of...

Marc Marquez says he doesn't understand what led to his crash during the...

MotoGP: Álex Márquez reigns in Spain to take title...

t;li>Álex leads Marc Márquez in title race after Jerez winFabio...
9h ago from TheGuardian.com

Popular On IndyCarToday.com

Alex Palou tops busy final Indy 500 test day

The NTT IndyCar Series wrapped up a two day test session on Thursday,...

Larson, Sato crash in high-boost Indy 500 test session

The second day of IndyCar’s Indy 500 open test opened with qualifying...

Popular On TotalWRC.com

Welcome to the championship fight – Kalle...

Kalle Rovanperä and Jonne Halttunen completed their domination of the...
10h ago from MotorsportWeek.c...

Popular On GunnersToday.com

Man City 'handed boost' in Andrea Cambiaso transfer...

Manchester City reportedly receive a boost in their hopes of landing...
1h ago from SportsMole.co.uk

'I think it will have a positive impact' - Khvicha...

Khvicha Kvaratskhelia believes PSG playing against English sides in the...
2h ago from SportsKeeda.com

LaLiga giants identify Arsenal veteran as prority...

Spanish giants Atletico Madrid are reportedly interested in bringing...
12m ago from SportsKeeda.com

'Didn't want to win it there, I wanted it at Anfield'...

Liverpool winger Mohamed Salah admitted that he wanted to win the Premier...
5h ago from SportsKeeda.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.