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Renault F1 and Alibaba’s Tmall partner for 2018 season
Renault Sport Formula One Team and Alibaba’s Tmall will partner for the 2018 FIA Formula One World Championship, with the logo of the Chinese B2C marketplace – the iconic Tmall Cat – being displayed prominently on the Renault R.S. 18 F1 challenger. Further details of the partnership will be released in March. China, a strategic market for Groupe Renault, is the top priority in the company’s new mid-term plan, “Drive the Future.” The Chinese joint venture, Dongfeng Renault Automotive Company, has set a target of 400,000 passenger cars sales by 2022 based on nine local models. Cyril Abiteboul, managing director of Renault Sport Racing: “One of the key objectives of returning to...
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7y ago from ThisIsF1.com
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