News Details

Early results will spur commercial interest in McLaren - Brown

McLaren has secured several new partnerships for 2018, but a significant performance boost would only create more commercial interest says Zak Brown. The Woking-based outfit recently announced a major sponsorship agreement with Dell Technologies, and Brown expects a few more deals to be put in place before the season gets underway in Melbourne next month. The McLaren boss is generally happy with the state of the team's affairs, but if it succeeds in moving up the field in a big way at the outset, its commercial prospects will also enjoy an upswing. "Everything commercially is going really well," Brown told Motorsport.com. "We announced Dell, so we are now three announcements...
Full Story »
7y ago from F1i.com 0
Share

You May Also Be Interested In...

Zak Brown believes Fernando Alonso will remain 'fresh...

McLaren executive director Zak Brown believes Fernando Alonso will...
7y ago from MotorsportWeek.com

McLaren expecting mainly two-stop F1 races in 2018

McLaren chassis chief Tim Goss expects a two-stop strategy to be standard...
7y ago from Crash.net

Formula 1: Williams say inexperienced drivers can...

Williams say they have no concerns that their inexperienced driver line-up...
7y ago from BBC.co.uk

McLaren announces multi-year partnership deal with...

McLaren has announced a new sponsor for the 2018 season with American...
7y ago from MotorsportWeek.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

IndyCar tire, brake testing completed on IMS oval

IndyCar staged a test at the Indianapolis Motor Speedway on Tuesday and...

Mark Miles teases possible non-championship...

IndyCar is largely considered a North American championship, with races...

Enzo Fittipaldi hails ‘productive’ test with Arrow...

Enzo Fittipaldi completed an IndyCar test with Arrow McLaren last week,...

Popular On TotalWRC.com

Lancia confirms 2026 WRC2 entry with the new Ypsilon...

Lancia will return to the World Rally Championship next year with the new...

Mārtiņš Sesks and Nasser Al-Attiyah join M-Sport...

WRC Promoter, SafetyCulture and M-Sport Ford World Rally Team are...

Popular On GunnersToday.com

200m Liverpool transfer target wants to leave Atletico...

Atletico Madrid star Julian Alvarez is reportedly now determined to leave...
12h ago from CaughtOffside.com

Chelsea eyeing up possible move for ex-Arsenal flop:...

According to The Sun (via Tribal Football), Chelsea are reportedly...
11h ago from SportsKeeda.com

'Don't try to run before you can walk' - Pundit...

Former Chelsea man Craig Burley believes Arsenal are in a strong position...
11h ago from SportsKeeda.com

Episode 850 – The memes lied to us

Welcome to another episode of the Arsecast – the Arsenal podcast. In...
13h ago from Arseblog.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.