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McLaren's Brown still pursuing 'big brands and big branding'
While Zak Brown is no longer seeking a title sponsor for McLaren, the American executive says the team is still pursuing commercial partnerships with big brands. McLaren's depressed on-track performance in the last three years has taken its toll on the Woking-based outfit's ability to secure major sponsorship deals, with the team recording a net loss in fiscal year 2016. McLaren's new partnership with Renault has rekindled its spirit however, and with it its hopes of seeing its performance return to the level its rich heritage deserves. A rejuvenated McLaren would also likely boost its sponsorship prospects although Brown insists he is no longer seeking to add a big name alongside the...
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