News Details
McLaren's Brown still pursuing 'big brands and big branding'
While Zak Brown is no longer seeking a title sponsor for McLaren, the American executive says the team is still pursuing commercial partnerships with big brands. McLaren's depressed on-track performance in the last three years has taken its toll on the Woking-based outfit's ability to secure major sponsorship deals, with the team recording a net loss in fiscal year 2016. McLaren's new partnership with Renault has rekindled its spirit however, and with it its hopes of seeing its performance return to the level its rich heritage deserves. A rejuvenated McLaren would also likely boost its sponsorship prospects although Brown insists he is no longer seeking to add a big name alongside the...
Full Story »
Full Story »
You May Also Be Interested In...
Brown defends title sponsor stance
As McLaren hires advisory group of business big-hitters, Zak Brown defends...
8y ago from Pitpass.com
Brown: FIA and Liberty 'must act to control F1 costs'
McLaren executive director Zak Brown has urged the FIA and Liberty Media...
8y ago from F1i.com
Zak Brown believes Fernando Alonso will remain 'fresh...
McLaren executive director Zak Brown believes Fernando Alonso will...
8y ago from MotorsportWeek.com
McLaren would welcome Lewis Hamilton back – Zak Brown
Zak Brown says McLaren would welcome Lewis Hamilton back to the British...
8y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Australian government rejects MotoGP proposal to race...
No description available...
55m ago from Motorsport.com
Dorna Sports unveils rebrand as part of MotoGP...
Dorna Sports has announced it will be officially known as MotoGP Sports...
45m ago from MotorsportWeek.c...
Carlos Ezpeleta: 'We are in hurry to lay foundations...
No description available...
1d ago from Motorsport.com
Ducati will continue racing its unbeatable 2024 engine...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Understanding IndyCar's new deal with Chevrolet and...
No description available...
15h ago from Motorsport.com
Honda confirms early discussions for 2028 factory...
Honda, one of two engine manufacturers that supply IndyCar, has confirmed...
4d ago from MotorsportWeek.c...
Romain Grosjean returns to IndyCar with full time seat...
Dale Coyne Racing has made public its plans for the 2026 IndyCar season,...
3d ago from MotorsportWeek.c...
Romain Grosjean returns to IndyCar, signs with Dale...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
1d ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
1d ago from MotorsportWeek.c...
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
“They should stay silent” - Wayne Rooney slams...
Manchester United legend Wayne Rooney believes comments from Arsenal...
1h ago from SportsKeeda.com
FA Cup draw : Welcome to Saka Central
Morning everyone. Let's start with the draw for the 5th round of the FA...
3h ago from Arseblog.com
Mikel Arteta eyes 100million Spaniard to add quality...
Arsenal have been informed that Nico Williams could be available for...
4h ago from CaughtOffside.com
Saka set to miss out on Arsenal captaincy as insider...
Arsenal are reportedly in talks with club captain Martin Odegaard...
12h ago from CaughtOffside.com
Comments
Hottest News
Lewis Hamilton decision branded 'absolutely fascinating'...
Ferrari are still yet to announce who will... Read More »
35m ago from RacingNews365.com
Ex-F1 star reveals Adrian Newey insight, hints of Aston...
Former F1 driver Juan Pablo Montoya has revealed... Read More »
25m ago from MotorsportWeek.com
Fernando Alonso gives 'confidence' verdict after Adrian...
Two-time F1 champion Fernando Alonso has revealed... Read More »
25m ago from GPFans.com
