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Mercedes confirms Tommy Hilfiger sponsorship deal

Mercedes has secured a sponsorship deal with designer brand Tommy Hilfiger in a multi-year partnership which sees it become the team’s official apparel partner after Hugo Boss switch to Formula E last year. The reigning Formula 1 world champions lost high-profile sponsor Hugo Boss at the end of 2017 after it announced a move to Formula E but the German manufacturer has lined up a replacement in Tommy Hilfiger, owned by PVH Corp, who will have its branding on its 2018 F1 car as well as team kit and clothing. Mercedes will unveil its 2018 F1 challenger, W09, at Silverstone on the 22nd February with four-time F1 world champion Lewis Hamilton and team-mate Valtteri Bottas. “It is always...
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