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Sponsor CNBC switches from Sauber to McLaren
McLaren has announced a new sponsor in CNBC, the leading global business news network, which has switched from the Sauber team after three seasons together. McLaren said the new multi-year deal will be used to 'unlock the potential of the network’s powerful audience of business leaders and investors,' as it seeks to boost its fortunes following a dismal few seasons. 'CNBC is a world-class, industry-leading brand and a superb fit for McLaren,' said team boss Zak Brown. 'This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values. 'Formula 1 is a sport undergoing...
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7y ago from MotorsportWeek.com
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