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Zak Brown excited by Liberty's 'significant' 2018 TV plans
McLaren's Zak Brown says he is excited by Liberty Media 'significant' plans to shake-up the way Formula 1 is broadcast this year, which promises to bring fans close to the sport. Liberty is keen to boost television audiences further following a 6.2 per cent increase last year, with commercial chief Sean Bratches unveiling its plans during a private meeting with the teams in December. Whilst the details of that meeting have yet to be made public, Brown said it would involve several initiatives aimed at better telling the story of the race through improved on-screen graphics and mobile applications. 'Before Christmas Sean Bratches presented the new F1 commercial strategy to us, the...
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8y ago from MotorsportWeek.com
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