News Details
F1 plans merchandise route that NASCAR experimented with
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
7y ago from Motorsport.com
0
You May Also Be Interested In...
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year,...
7y ago from Motorsport.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
7y ago from PlanetF1.com
F1 fans promised all-new television experience in 2018
Formula 1 fans have been told to expect an all-new experience in the way...
7y ago from Motorsport.com
Fans and friends continue to hope for Schumacher...
Seven-time Formula 1 world champion Michael Schumacher turned 49 on...
7y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo admits 2026 ‘will decide my...
Fabio Quartararo admitted his Yamaha MotoGP future depends entirely on...
16h ago from MotorsportWeek.c...
MotoGP Japanese GP: Resurgent Francesco Bagnaia takes...
No description available...
1h ago from Motorsport.com
Francesco Bagnaia breaks lap record to clinch Motegi...
Francesco Bagnaia bounced back from a dismal run of form to take pole...
1h ago from MotorsportWeek.c...
Pedro Acosta tops the timesheets in final Japanese...
Pedro Acosta started the Saturday session at Motegi strongly as the KTM...
2h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Mick Schumacher to make IndyCar test debut with Rahal...
No description available...
14h ago from Motorsport.com
Mick Schumacher set for IndyCar test with RLL
Rahal Letterman Lanigan Racing has announced that it will bring in Mick...
15h ago from MotorsportWeek.c...
Andretti hires ex-Penske director Ron Ruzewski as...
Andretti Global announced on Wednesday that it has hired Ron Ruzewski as...
2d ago from MotorsportWeek.c...
Andretti Global signs ex-Penske Ron Ruzewski as team...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai WRT on the attack
Hyundai Shell Mobis World Rally Team is not taking their 2025 drubbing at...
19h ago from MotorsportWeek.c...
Mandated rest periods at WRC rallies to face FIA vote
No description available...
2d ago from Motorsport.com
Hyundai call set to boost Ott Tanak’s WRC title...
No description available...
3d ago from Motorsport.com
WRC swaps Sardinia for Rome as home of Rally Italy...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
'Hopefully…': Mikel Arteta admits he 'will love'...
Arsenal are hoping to agree on a new deal with Bukayo Saka and manager...
8h ago from CaughtOffside.com
Mikel Arteta admits to nightmare situation he was...
Arsenal manager Mikel Arteta has opened up about whether or not he felt...
6h ago from CaughtOffside.com
Mikel Arteta aims sly dig at Real Madrid over failed...
Arsenal manager Mikel Arteta appeared to aim a sly dig at Real Madrid as...
15h ago from CaughtOffside.com
Report: Agreement will be finalised shortly, Arsenal...
Arsenal are looking to agree on a new deal with Bukayo Saka, and the two...
7h ago from CaughtOffside.com
Comments
Hottest News
Hamilton pulls out of Pirelli test amid Roscoe’s health...
Lewis Hamilton has withdrawn from Ferrari’s... Read More »
18h ago from F1i.com
Fernando Alonso reveals key Adrian Newey problem as F1 2026...
Fernando Alonso has revealed a particular... Read More »
10h ago from MotorsportWeek.com
Sergio Perez takes to the track with Cadillac - but there's...
Cadillac F1 star Sergio Perez has started his... Read More »
7h ago from GPFans.com
