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Formula E signs up ABB as new title sponsor
Formula E has announced a multi-year title sponsorship deal with global technology company ABB. It means that the all-electric championship will henceforth be known as the ABB FIA Formula E Championship. It is the first time an FIA-sanctioned single-seater series has had a title sponsor. The announcement was made on Wednesday by Formula E founder and chief executive Alejandro Agag. He was speaking at the Saatchi Gallery in London, accompanied by ABB CEO Ulrich Spiesshofer. "This is a historic day for Formula E and I’m honoured to welcome the global technology leader ABB as the title partner of Formula E," said Agag. He singled out ABB's "background and expertise in the...
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