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F1 the fastest-growing sports brand on social media
Formula 1 owners Liberty Media have certainly made their presence felt in the first year of their tenure with strong growth among TV and digital audiences in 2017. Formula 1's official social media platforms – Facebook, Twitter, Instagram and YouTube – have a combined following of 11.9 million which is a 54.9 per cent increase on 2016 in Bernie Ecclestone's final year in charge. There was a massive 1600 per cent rise in the number of minutes of Formula 1 video content on their Facebook page which had a reach of 390 million and 64 million views were accumulated on Twitter video content which equated to a 165 per cent increase. Instagram followers almost doubled to 3.8 million....
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8y ago from PlanetF1.com
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