News Details
F1 sees TV and social media growth under Liberty Media
Under Liberty Media, Formula 1 was one of the fastest growing sports brands over the course of last year through social media growth and increased TV viewing figures. 2017 was Liberty Media's first year at the helm of F1 after taking over the commercial rights of the sport in late 2016 for the sum of US$4.4 billion, and the company has successfully attracted new audiences as it aimed to do following its takeover. By the end of 2017, Formula 1 experienced an increase in TV viewing figures by 6.2% while 11.9 million followers across Twitter, Facebook, Instagram and YouTube marked a growth of 54.9% when compared to 2016's following figures on social media. The biggest...
Full Story »
Full Story »
8y ago from MotorsportWeek.com
0
You May Also Be Interested In...
F1 hails growth in social media, TV audiences
Formula One was the fastest growing sports brand across social media in...
8y ago from SuperSport.com
F1 social media growth outpaces any other sport in...
Formula 1's social media outlets enjoyed a massive year of growth in 2017...
8y ago from F1i.com
F1 sees upturn in TV, social media figures in...
Formula 1 has seen a rise of 6.2% in total TV audience in 2017 compared...
8y ago from Crash.net
This is not a drill: Kimi is on social media
It turns out we had to wait an awful long time for the highlight of 2017,...
8y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo admits he was “too optimistic”...
No description available...
14m ago from Motorsport.com
Marco Bezzecchi after record-breaking Thailand lap:...
No description available...
2h ago from Motorsport.com
Ducati “shouldn’t panic” if Marco Bezzeccchi...
No description available...
3h ago from Motorsport.com
Popular On IndyCarToday.com
McLaren, Chip Ganassi and Alex Palou release...
McLaren, Chip Ganassi and Alex Palou have released statements after a...
14m ago from MotorsportWeek.c...
McLaren and Chip Ganassi Racing reach final settlement...
No description available...
14m ago from Motorsport.com
How to watch 2026 IndyCar and NASCAR at St. Pete:...
No description available...
17h ago from Motorsport.com
PREMA confirmed to miss opening IndyCar round
PREMA will not be present for this weekend’s season-opening round of...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why Esapekka Lappi was so happy at WRC Rally Sweden
No description available...
1d ago from Motorsport.com
Acropolis Rally's Thursday parc ferme will be on a boat
No description available...
2d ago from Motorsport.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal to win Champions League? Fans make feelings...
Fans shared their thoughts after Arsenal's path to the UEFA Champions...
2h ago from SportsKeeda.com
Arsenal legend Ray Parlour predicts all of Gunners’...
Arsenal legend Ray Parlour has predicted the results of all the Gunners'...
3h ago from SportsKeeda.com
Who will Arsenal, Real Madrid, Barcelona and others...
The 2025/26 UEFA Champions League draw for the last 16 has been done...
3h ago from SportsKeeda.com
Man City draw Real in CL last 16 as Chelsea face...
Manchester City will face Real Madrid in the last 16 of the Champions...
3h ago from SkySports.com
Comments
Hottest News
Weather warnings issued in Melbourne ahead of Australian...
Flood warnings have been issued in parts of... Read More »
54m ago from GPFans.com
Honda identify 'main cause' of Bahrain F1 test horror show
Honda endured a highly difficult pre-season test... Read More »
4h ago from RacingNews365.com
F1: Honda reveals vibration issue
The Honda power unit run by the Aston Martin team... Read More »
1h ago from Pitpass.com
