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F1 social media growth outpaces any other sport in 2017!
Formula 1's social media outlets enjoyed a massive year of growth in 2017 as Liberty Media took hold of the sport and initiated its digital efforts. According to The Formula One Group, F1's user growth saw 11.9 million people follow the sport on Facebook, Instagram and Twitter, a 54.9% rise compared to the previous year. The boost on social media outpaces the growth of Formula E, the Champions League, the NFL or the NBA. It's worth noting however that the 2017 metrics were likely fairly easy to achieve for F1 given its relative lack of presence on social media during the Ecclestone era, and the triviality with which the former F1 supremo considered the digital platforms. Bratches working...
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