News Details
Bratches: Formula 1 is like managing a start-up
Formula 1 commercial director Sean Bratches revealed that he was amazed to see how the sport was run during the era of Bernie Ecclestone, who the former N executive replaced along with Chase Carey and Ross Brawn after the Liberty Media takeover. Bratches told Racer, 'I was asked to come and run the commercial side of the business. We have an expression – I don't know if it's an American expression or English too, but it's bait-and-switch. So when I got there to run the business, there was no business side!' 'So probably the biggest surprise was there was no sponsorship team, there was no media rights team, there was no digital team, there was no research team and no research. So having...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Bratches: You cannot just flick a switch and things...
Sean Bratches is clearly satisfied with the first year of Formula 1 run...
7y ago from GrandPrix247.com
Bratches working 24/7 to improve F1, but urges patience
Formula 1's commercial boss Sean Bratches says his team is working hard...
7y ago from F1i.com
Liberty must be bold and restore fast, scary F1 -...
Martin Brundle wants a tough, no-compromise approach from Liberty Media...
7y ago from F1i.com
Liberty Media Needs To Be 'Bold' And Bring 'Scary,...
Ex-Formula 1 driver and Sky Sports' Pundit Martin Brundle believes...
7y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo surprised by Yamaha pace at Spanish GP
No description available...
1h ago from Motorsport.com
Are tracks designed for F1 more dangerous for MotoGP...
No description available...
35m ago from Motorsport.com
Alex Marquez leads the way in second Jerez MotoGP...
Alex Marquez completed Friday topping the charts in both MotoGP practice...
3h ago from MotorsportWeek.c...
Marc Marquez turned down the paycheck of a lifetime,...
No description available...
1h ago from Motorsport.com
Popular On IndyCarToday.com
Takuma Sato reveals 94G impact in 233mph Indy 500...
No description available...
18h ago from Motorsport.com
Scott McLaughlin fastest as speeds top 232mph in Day 2...
No description available...
19h ago from Motorsport.com
Alex Palou tops busy final Indy 500 test day
The NTT IndyCar Series wrapped up a two day test session on Thursday,...
20h ago from MotorsportWeek.c...
Larson, Sato crash in high-boost Indy 500 test session
The second day of IndyCar’s Indy 500 open test opened with qualifying...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Kalle Rovanpera found answers to unlock speed on new...
No description available...
4h ago from Motorsport.com
How Malcolm Wilson’s FIA calling and swearing...
No description available...
8h ago from Motorsport.com
FIA: No plan to change WRC Rally1 rules for 2026 amid...
No description available...
1d ago from Motorsport.com
Fourmaux reacts to support from WRC rivals amid FIA...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Barcelona Transfer News Roundup: Catalans set Raphinha...
Barcelona are preparing to face Real Madrid in the Copa del Rey final on...
55m ago from SportsKeeda.com
'He’ll be the one to push Arsenal through'- Aaron...
Former Arsenal goalkeeper Aaron Ramsdale believes Bukayo Saka will be key...
2h ago from SportsKeeda.com
'It’s only a good thing to have a competition like...
Arsenal defender Jurrien Timber claims that his teammate Ben White has...
3h ago from SportsKeeda.com
PSG are a different team to the one Arsenal beat...
The Champions League semi-final against PSG is looming large for Arsenal....
4h ago from CaughtOffside.com
Comments
Hottest News
Mexican GP set for boost with contract announcement as F1...
A popular event on the current Formula 1 calendar... Read More »
1h ago from GPFans.com
McLaren F1 boss fuels SILLY SEASON with driver transfer hint
McLaren Formula 1 boss Zak Brown has raised a few... Read More »
9h ago from GPFans.com
Christian Horner branded ‘master of deflection' over...
F1 television pundit Karun Chandhok has dubbed... Read More »
3h ago from MotorsportWeek.com
