News Details
Bratches: Formula 1 is like managing a start-up
Formula 1 commercial director Sean Bratches revealed that he was amazed to see how the sport was run during the era of Bernie Ecclestone, who the former N executive replaced along with Chase Carey and Ross Brawn after the Liberty Media takeover. Bratches told Racer, 'I was asked to come and run the commercial side of the business. We have an expression – I don't know if it's an American expression or English too, but it's bait-and-switch. So when I got there to run the business, there was no business side!' 'So probably the biggest surprise was there was no sponsorship team, there was no media rights team, there was no digital team, there was no research team and no research. So having...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Bratches: You cannot just flick a switch and things...
Sean Bratches is clearly satisfied with the first year of Formula 1 run...
7y ago from GrandPrix247.com
Bratches working 24/7 to improve F1, but urges patience
Formula 1's commercial boss Sean Bratches says his team is working hard...
7y ago from F1i.com
Liberty must be bold and restore fast, scary F1 -...
Martin Brundle wants a tough, no-compromise approach from Liberty Media...
7y ago from F1i.com
Liberty Media Needs To Be 'Bold' And Bring 'Scary,...
Ex-Formula 1 driver and Sky Sports' Pundit Martin Brundle believes...
7y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Pedro Acosta’s complaints are more than just a...
No description available...
4h ago from Motorsport.com
Marco Bezzecchi admits overcoming ‘sad days' to...
Marco Bezzecchi admitted overcoming "sad days" to secure his...
7h ago from MotorsportWeek.c...
Enea Bastianini laments “worst race” of his MotoGP...
No description available...
8h ago from Motorsport.com
Fabio Quartararo opens up on ‘heartbreaking'...
A dejected Fabio Quartararo opened up on his "heartbreaking"...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Exclusive: Alex Palou “woke up at 3am and couldn't...
No description available...
4h ago from Motorsport.com
Robert Shwartzman earns Indy 500 Rookie of the Year
Every year, the NTT IndyCar Series awards one Indianapolis 500 rookie the...
4h ago from MotorsportWeek.c...
Three drivers lose Indy 500 finishing positions after...
The NTT IndyCar Series has penalized three drivers following the...
20h ago from MotorsportWeek.c...
Andretti Global, Prema Racing issued suspensions and...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Co-driver dies after crash during Jim Clark rally in...
Roberts, 39, was pronounced dead at the scene near Duns in the Scottish...
2d ago from TheGuardian.com
Rally Portugal criticism causes WRC, FIA to address...
No description available...
1w ago from Motorsport.com
WRC signs new deal to race in Portugal until at least...
No description available...
5d ago from Motorsport.com
WRC Portugal: Sebastien Ogier claims record-extending...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Man City transfer news: 'Agreement in principle'...
Man City reportedly reach an agreement in principle with Espanyol...
31m ago from SportsMole.co.uk
Arsenal looking to strengthen their attacking line,...
In a bid to strengthen their attacking department ahead of next season,...
1h ago from SportsKeeda.com
Arsenal set to miss out again as Barcelona close in on...
Talk is growing about a 25million switch for a man linked to the Premier...
3h ago from CaughtOffside.com
PL club ready to accept offers for star man amid...
Arsenal have retained their interest in Aston Villa striker Ollie Watkins,...
4h ago from SportsKeeda.com
Comments
Hottest News
Verstappen blasts FIA over 'unfair' Spanish Grand Prix ban
The father of four-time world champion Max... Read More »
51m ago from GPFans.com
Christian Horner in shock 'talks' with Ferrari
Christian Horner has been involved in shock... Read More »
12h ago from GPFans.com
Leclerc reveals why Ferrari's SF25 performed better than...
Despite Ferrari's current struggles in 2025, the... Read More »
2h ago from F1Technical.net
