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F1 Live London scoops Sports Event of the Year award
< ► > F1 Live London has been honoured with a hat-trick of titles in The Drum UK Event Awards 2017, scooping the accolades for the Grand Prix of the year, the Large Event of the Year and the Sports Event of the Year. Devised to take Formula 1 closer to its fans, F1 Live saw 100,000 people descend on Trafalgar Square as Formula 1 racing's teams and drivers gathered for a spectacular exhibition just days before the British Grand Prix at Silverstone. Alongside live car demonstrations up Whitehall, the event featured headline music acts Little Mix, Bastille and the Kasier Chiefs on a bespoke stage in Trafalgar Square. The event also centred upon engaging the next generation,...
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