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New Formula 1 logo revealed
Formula 1 chiefs have unveiled the sport's new logo, and explained why grand prix racing needed to get rid of the iconic mark it has used for the past 23 years. Shortly after the podium ceremony for the season finale in Abu Dhabi, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign. F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms – nor merchandise. And he said grand prix racing had to follow the example of other worldwide brands – like Coca-Cola – that had simplified their brands to make better use of the digital era. "You...
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7y ago from Motorsport.com
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