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Analysis: Liberty Media faces its toughest challenge
Liberty Media faces a huge mountain to climb in the next weeks if it wants to stay persistent and intends to put through its proposals regarding the future business and technical image and model of Formula 1. The acquisition process Formula 1 experienced on its biggest changes at the end of 2016 when the former Commercial Rights Holder CVC Capitals announced its will to sell out its shares in Formula One to the American company Liberty Media. The acquisition process was completed in several steps and was finalized at the beginning of 2017. The buy-out of the shares saw the end of the decades-long reign of F1’s supremo Bernie Ecclestone. On 23, January it was announced that the Briton...
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