News Details
How F1 aims to turn you into an 'Excitable'
Formula 1's new owners are pushing on with their research-based approach to fanbase growth and market expansion - and the first results of that research could offer a glimpse at the sport's long-term strategy. F1 is a sport that has been developed largely on instinct; Bernie Ecclestone expanded the calendar and made TV deals based on his years of wheeling and dealing and on hunches about emerging markets. The new owners of F1 have a much more scientific approach and know that, if they are to grow the sport, they need to understand their fans better. Why have lapsed fans drifted off, for example, and can they can be re-engaged? And what are non-fans turned away by? So one of the first hires...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
China secures its F1 future with new three-year deal
Formula 1 will return to Shanghai for the next three years as the sport's...
8y ago from F1i.com
Steiner: The sport needs a budget cap
As its titanic midfield battle continues - in terms of the fight for...
8y ago from Pitpass.com
Vettel vows not to change his approach
Despite crashing out of the Singapore GP after a dubious start –...
8y ago from PlanetF1.com
N replaces NBC as F1 broadcaster in the US
The NBC Sports Group has announced it will stop broadcasting Formula 1...
8y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Pramac becomes first MotoGP team to reveal 2026 livery
No description available...
2h ago from Motorsport.com
Pramac Yamaha unveils 2026 MotoGP livery
Pramac Yamaha has officially unveiled its striking new livery on the...
2h ago from MotorsportWeek.c...
Jack Miller: Yamaha are ‘busting their arses' on...
Pramac rider Jack Miller has seen first-hand the efforts of Yamaha on its...
6h ago from MotorsportWeek.c...
‘Super talented’ MotoGP rookie Diogo Moreira...
Pedro Acosta believes “super talented” rookie Diogo Moreira has the...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Escotto confirmed by Juncos Hollinger Racing for 2026...
No description available...
3h ago from Motorsport.com
Ranking IndyCar’s rising stars to watch in 2026
No description available...
3d ago from Motorsport.com
Alex Palou delivers takedown of McLaren F1 drivers...
IndyCar champion Alex Palou has delivered a takedown of both McLaren...
5d ago from MotorsportWeek.c...
Will Power turns first IndyCar laps with Andretti at...
IndyCar veteran Will Power completed his first test laps with his new...
5d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Dakar 2026, Stage 9: Ford takes 1-2 in overall...
No description available...
9h ago from Motorsport.com
How Elfyn Evans plans to finally achieve rallying’s...
No description available...
8h ago from Motorsport.com
Naturally-aspirated V8: What Ford is doing differently...
No description available...
1d ago from Motorsport.com
How did WRC champion Kalle Rovanpera’s single-seater...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta provides injury update on 4 key Arsenal...
Arsenal manager Mikel Arteta has spoken to the press about the fitness of...
3h ago from SportsKeeda.com
Every word of Mikel Arteta's pre-Chelsea vs Arsenal...
Arsenal manager Mikel Arteta gave his press conference ahead of the...
5h ago from CaughtOffside.com
Chelsea vs Arsenal Prediction and Betting Tips | 14th...
The EFL Cup is back in action with another set of matches this week as...
3h ago from SportsKeeda.com
Xabi Alonso privately complained to his staff that...
Sacked Real Madrid head coach Xabi Alonso reportedly told his coaching...
10h ago from SportsKeeda.com
Comments
Hottest News
Adrian Newey takes extreme action after Aston Martin car...
Aston Martin hopes to take a step forward in... Read More »
2h ago from RacingNews365.com
Cadillac pulls the covers off bold monochrome look for F1...
The wait is nearly over, and Cadillac is making... Read More »
5h ago from F1i.com
Ferrari deal hampering F1 team's progress
An F1 team principal has admitted that their deal... Read More »
54m ago from GPFans.com
