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What the Aston Martin deal means for Red Bull

On Monday, Red Bull Racing confirmed the rumours circulating in the Singapore GP paddock: that from 2018 onwards it will be known as Aston Martin Red Bull Racing. The dynamics of this are based around title sponsorship, rather than engine manufacturing or branding and the team's chassis are not going to be known as Aston Martins. In that sense, this is a very similar deal to the one Red Bull had with another luxury car maker, Infiniti, during its dominant years from 2011-13. That deal ended when Renault started its own F1 team and Red Bull lost its status as the works-engined outfit. One key difference is that most people who follow F1 will already know what Aston Martin is, whereas with...
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