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Bratches labels British GP week a blueprint
– Formula 1's commercial chief, Sean Bratches, believes that the British Grand Prix week acts as an example of Liberty Media's plan for each event.Liberty Media has been keen to improve the 'fan experience' since it acquired control of Formula 1 in January this year, and has experimented with activities for spectators at various events.Formula 1 hosted a live event in London last Wednesday, with 19 of the 20 drivers present, conducting demonstration runs and interviews, with musical acts also in attendance.Liberty also tweaked the race weekend schedule at Silverstone; track action began on Thursday afternoon with Formula 2 and GP3 taking to the circuit for their respective practice...
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8y ago from GPUpdate.net
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