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British GP: Friday Press Conference Part 1

(Dieter Rencken - Racing Lines) Given that the mission of a Formula One team is effectively to market performance and Wednesday in London was actually a major marketing exercise, both for the teams and for the sport, would you ever consider making attendance at an event optional for your drivers?CH: Good old Dieter, he gets stuck in. Look, all the drivers were there, bar one. I thought it was a great turnout from the drivers. We didn't insist our drivers had to be there, we asked them to attend and they were very happy to turn up and take part and I think they actually really enjoyed it as well. So, it was a shame there wasn't a full complement but I don't think it detracted from the show....
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