News Details
Bratches: Sport company to entertainment brand
F1's new commercial boss Sean Bratches says he wants to turn Formula 1 from a 'motorsports company' to an 'entertainment company and brand.' Bratches was appointed as Formula 1's business chief by Liberty Media when the American company took control of the sport at the start of this year. Already changes have been rung from introducing fan events at race weekends to signing a deal with Snapchat, F1's first official foray into social media, to Wednesday's F1 Live on the streets of London. 'Formula One to date has been a motorsports company,' Bratches told City A.M.. 'And I’m trying to pivot to much more of an entertainment company and brand, with Formula One at the centre of everything we...
Full Story »
Full Story »
7y ago from PlanetF1.com
0
You May Also Be Interested In...
Bratches: We will burn our digital platform down and...
Formula 1 is set on a course to enlarge its popularity and make itself...
7y ago from GrandPrix247.com
London Mayor open to F1 race in capital
Sadiq Khan, the Mayor of London, says he is “keen to listen”...
7y ago from MotorsportWeek.com
Porsche to make F1 decision in July
Porsche is tipped to decide within the next two weeks whether or not to...
7y ago from ThisIsF1.com
New double kerbs added at Copse and Club corners
Additional exit kerbs have been added to two corners at Silverstone,...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
The long-standing records Marquez and Bagnaia can...
No description available...
14h ago from Motorsport.com
Jorge Martin's opening ‘four' MotoGP races with...
Aprilia targets Jorge Martin's opening four MotoGP races with the team...
1d ago from MotorsportWeek.c...
Pierer Industrie AG avoids insolvency, decision on KTM...
No description available...
1d ago from Motorsport.com
Creditors approve Pierer Industrie AG restructuring...
It has been revealed that creditors have approved Pierer Industrie AG's...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Team Penske quickest in final IndyCar test day
The NTT IndyCar Series held its second and final preseason open test day...
4d ago from MotorsportWeek.c...
IndyCar tire allocations, practice rules updated for...
IndyCar has announced multiple updates to rules regarding use of the...
3d ago from MotorsportWeek.c...
Pato O’Ward fastest in first day of IndyCar...
The entire NTT IndyCar Series paddock set up shop in Sebring, Florida on...
5d ago from MotorsportWeek.c...
Pit lane speed adjustments made for 2025 IndyCar season
The NTT IndyCar Series has announced a few changes for the upcoming 2025...
4d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Elfyn Evans wins Rally Sweden by a whisker
Super Sunday on Rally Sweden was just that! After 300km of hard racing,...
6d ago from MotorsportWeek.c...
Elfyn Evans under pressure on Rally Sweden –...
Elfyn Evans and Scott Martin maintained their lead on Rally Sweden after...
1w ago from MotorsportWeek.c...
WRC women's driver development programme winner...
No description available...
6d ago from Motorsport.com
Fourmaux fined for swearing on WRC TV broadcast
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal's Myles Lewis-Skelly breaks unwanted Premier...
Arsenal's Myles Lewis-Skelly sets an unwanted Premier League record with...
3h ago from SportsMole.co.uk
Player ratings: Arsenal 0-1 West Ham
Arsenal's feint hopes of a Premier League title evaporated with a whimper...
2h ago from FreshArsenal.com
Arsenal, Mikel Arteta defended amid striker crisis as...
Arsenal legend Ray Parlour explains to Sports Mole why the Gunners not...
4h ago from SportsMole.co.uk
Arteta says Arsenal’s performance was below the mark...
No description available...
6h ago from TheGuardian.com
Comments
Hottest News
Verstappen tests Aston Martin as father sends F1 boycott...
Check out the biggest stories of the day with the... Read More »
5h ago from RacingNews365.com
F1 News Today: Horner statement issued as Red Bull chief...
Christian Horner has released a statement on... Read More »
15h ago from GPFans.com
F1 Today | Swearing 'loophole' found, FIA reacts to Red...
GPBlog, as usual, brings you the most relevant... Read More »
6h ago from GPBlog.com
