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Formula 1 announces global partnership with Snapchat's Snap Inc.
Formula 1 has announced a new global partnership with Snap Inc., the parent company of the popular social media app Snapchat which allows users to send short video clips and timed photos to one another. F1 will join Snapchat’s curated editorial platform, Discover. The deal kicks off with coverage of the British Grand Prix this weekend through the app's Our Stories feed. Our Stories, one of three types of content on Snapchat’s Discover platform, are compilations of Snaps submitted from Snapchatters at events and locations around the world, and curated by teams of editors and producers at Snapchat. Our Stories allow Snapchatters at the same event to contribute their unique...
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7y ago from MotorsportWeek.com
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