News Details
F1 in fresh China push with marketing deal
– Formula 1 has signed a deal with marketing company Lagardère Sports and Entertainment in a fresh push to boost the sport's profile across China.China joined the F1 calendar in 2004, with the purpose-built Shanghai International Circuit, and the aim of the new partnership is to grow the audience.Lagardère, founded in 1992, and based in Paris, has already played an important role in promoting Asian Football Confederation events in China.Sean Bratches, F1's commercial chief, commented: "We have a proud and longstanding relationship with motorsport in Asia, working with some great motor race circuit owners and successful race promoters from Singapore to Suzuka in Japan through...
Full Story »
Full Story »
8y ago from GPUpdate.net
0
You May Also Be Interested In...
F1 makes fresh push in China with new marketing deal
Formula 1 has ramped up efforts to increase its profile in China after...
8y ago from Motorsport.com
Maybe second grand prix for China as F1 tap into...
Formula 1 is teaming up with Lagardere Sports marketing agency to build...
8y ago from GrandPrix247.com
New deal eyes China expansion for F1
While the future of the British Grand Prix hangs in the balance, Formula...
8y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Toprak Razgatlioglu aims to challenge Fabio Quartararo...
No description available...
13h ago from Motorsport.com
Johann Zarco criticises MotoGP radio system: “It’s...
No description available...
1d ago from Motorsport.com
Jorge Martin reveals what’s ‘really difficult’...
Jorge Martin admits it was “really difficult” to make changes aboard...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Aggressive testing schedule planned ahead of Mick...
Following confirmation Mick Schumacher will make a switch to IndyCar next...
9h ago from MotorsportWeek.c...
Mick Schumacher hails IndyCar racing as "the way...
No description available...
9h ago from Motorsport.com
Mick Schumacher joins RLL in IndyCar switch
Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...
1d ago from MotorsportWeek.c...
Mick Schumacher makes IndyCar switch with RLL in 2026
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
How the much-missed Richard Burns scaled the WRC...
No description available...
17h ago from Motorsport.com
On this day in 1995, Colin McRae became the UK’s...
No description available...
3d ago from Motorsport.com
Why Lancia is returning to WRC in Rally2 and what it...
No description available...
6d ago from Motorsport.com
How Adrien Fourmaux’s WRC Japan exit proves mental...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Man United approach 28-year-old Liverpool &...
Liverpool, Manchester United and Chelsea are interested in signing Zeki...
4h ago from CaughtOffside.com
Arsenal preparing 60 million proposal for Liverpool...
Arsenal are hoping to improve the attacking unit with the signing of...
4h ago from CaughtOffside.com
Arsenal vying with Chelsea for Premier League ace...
Arsenal and Chelsea are interested in signing the Nottingham Forest...
7h ago from CaughtOffside.com
Arsenal not afraid of Kane ahead of Bayern clash, says...
Mikel Arteta insists Harry Kane holds no fear for Arsenal and says his...
4h ago from SkySports.com
Comments
Hottest News
Charles Leclerc’s team ‘in contact’ with F1 rivals...
Charles Leclerc's manager has reportedly been in... Read More »
7h ago from GPFans.com
Max Verstappen ‘knew’ about McLaren disqualification...
Max Verstappen 'knew' that both McLaren drivers... Read More »
5h ago from GPFans.com
Expert Strategies to Maximize Your Crypto Casino Wins
Crypto casinos have changed how players approach... Read More »
54m ago from GrandPrix247.com
