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Tata: Let’s get digital done in Formula 1

The day when Formula 1 fans will be able to race virtually with real drivers in live grands prix may not be so far off as the sport looks to develop the digital dimension which has been largely neglected prior to Liberty Media's takeover of the sport. Mehul Kapadia, one of those who helps make things happen as head of Formula One business at official 'connectivity partner' Tata Communications, is eager to step on the accelerator. 'While Formula One gets criticized for being late on the digital journey, a lot has been happening,' he told Reuters in an interview. The conversations which are now happening are far more: Let’s get it done.' It was not always that way. Liberty Media, the U.S....
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7y ago from GrandPrix247.com 0
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