News Details
Why F1 needs to change its approach to gaming
Formula 1 should overcome the political resistance from the teams about licencing and embrace a new era of gaming if it wants to attract new followers the way other sports are doing, says Jonathan Noble. Bernie Ecclestone once infamously said that he didn't see the need for F1 to win over the 'young generation' because they hadn't got the money to buy Rolex watches. But the reality is that every sport needs to attract new followers if it is to prosper long term. Getting youngsters hooked on a sport ensures you have your audience of the future. But in an era where F1 has been pushing itself behind TV paywalls, and is only now playing catch up on social media, there had been concerns that...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
Force India ponders name change
Vijay Mallya admits that in a bid to attract new sponsors he is...
8y ago from Pitpass.com
Force India considering changing their name – so...
Force India Team Principal Vijay Mallya revealed earlier this week the...
8y ago from ThisIsF1.com
Force India considering team name change
Force India is considering changing its name to give it a more...
8y ago from Motorsport.com
Inside Line: McLaren-Honda hype very different from...
With two seasons plus seven races into the partnership, if the...
8y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia just trying to "survive"...
No description available...
3h ago from Motorsport.com
Jorge Martin reveals how Marco Bezzecchi pushed him...
Jorge Martin admits that Aprilia team-mate Marco Bezzecchi is pushing him...
6h ago from MotorsportWeek.c...
Francesco Bagnaia: MotoGP should hold a test before...
Francesco Bagnaia has called on MotoGP to hold a test before racing at a...
8h ago from MotorsportWeek.c...
Marco Bezzecchi ‘won’t consider himself title...
No description available...
6h ago from Motorsport.com
Popular On IndyCarToday.com
Winners and losers from IndyCar at Barber Motorsports...
No description available...
3h ago from Motorsport.com
Pato O’Ward left searching for answers after...
No description available...
1d ago from Motorsport.com
Mick Schumacher: “I thought I was ready — but I...
No description available...
1d ago from Motorsport.com
Christian Lundgaard left frustrated by costly pit stop...
Christian Lundgaard finished second in Sunday’s IndyCar race from...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
2d ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
5d ago from Motorsport.com
How Toyota’s new flying Finn is starting to make WRC...
No description available...
5d ago from Motorsport.com
Takamoto Katsuta backs Kalle Rovanpera to “come back...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Liverpool in contact with reps of 40-G/A star as...
Real Madrid playmaker Arda Guler continues to be linked with a move away...
5h ago from CaughtOffside.com
Arsenal keen on signing teenage Bundesliga striker to...
Arsenal are allegedly interested in signing Bayer Leverkusen star...
5h ago from SportsKeeda.com
Arsenal latest: Tuchel says 'honest' duo Rice and Saka...
No description available...
6h ago from SkySports.com
'I'm thinking about…' – Man United,...
Nottingham Forest central midfielder Elliot Anderson insists he's only...
13h ago from CaughtOffside.com
Comments
Hottest News
Lewis Hamilton and Ferrari to receive power unit 'boost' in...
Lewis Hamilton and the rest of the Ferrari gang... Read More »
2h ago from GPFans.com
Audi hint at major signing after shock F1 departure
Audi confirmed earlier this month that Jonathan... Read More »
2h ago from RacingNews365.com
Kimi Antonelli dividing a nation as older generation fall...
Kimi Antonelli has restored hope to F1 fans in... Read More »
46m ago from GPFans.com
