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Brawn plots F1's secrecy revolution to help fan experience
Ross Brawn has revealed plans to push Formula 1 teams to end their culture of secrecy, as part of a bid to deliver fans a better experience. Brawn, who is F1’s motorsport managing director, believes great opportunities are being missed on digital platforms through not exploiting the wealth of data, simulations and telemetry that teams have available to them. He says new owners Liberty Media are working with F1’s technology partners Tata Communications on how best to take the sport to a new level of fan engagement – through the use of Apps, mobile devices and even Augmented and Virtual Reality. While some changes – including adding WiFi networks to F1 tracks - are pretty...
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7y ago from Motorsport.com
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