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Force India goes pink after signing new partner

Sahara Force India Formula One Team The Sahara Force India Formula One Team has revealed a startling new livery for 2017. The team will be sporting a pink, magenta and silver design after agreeing a long-term partnership with BWT, Europe’s leading water technology specialists. It's BWT’s first involvement in Formula 1. The brand is seeking to take advantage of the sport’s global presence to promote its unique water treatment products. BWT’s presence is also reinforced with new pink helmets to be worn by drivers Sergio Perez and Esteban Ocon. "The arrival of BWT in Formula 1 is huge news," said Dr Vijay Mallya, Force India's principal and managing director. "It...
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