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UK F1 viewership dropped to 12-year low in 2016
Formula 1's television viewership in Britain fell to a 12-year low last season, with audience figures plummeting by 5.1 million viewers. The move away from the BBC to Channel 4, allied to a campaign where local hero Lewis Hamilton endured his fair share of frustrations, have been cited as the two factors that have contributed to the decline. According to a report in The Independent newspaper, F1's annual Global Media Report that is sent to television broadcasters revealed that just 21.8 million viewers watched the sport last year – despite there being a record 21 races. The five-million fall in UK audiences accounts for half of the 10-million drop that F1 experienced worldwide. F1's...
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7y ago from Motorsport.com
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