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F1 commercial chief Sean Bratches sets out four-point plan
New Formula 1 commercial chief Sean Bratches has set out Liberty Media’s initial four-stage plan after the American company completed its acquisition of the sport earlier this week. Liberty Media has taken over Formula 1, with Bratches installed as the managing director of the commercial arm, to work alongside CEO Chase Carey and Ross Brawn, who will focus on the sporting side. Bratches arrives in Formula 1 after almost three decades worth of experience with N, and reckons that there are four key tasks on which to concentrate. “There’s four real things that I’m going to focus on,” he told CNN. “One is the brand; the brand is the entry point for any...
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7y ago from MotorsportWeek.com
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