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Liberty chief lays out four-point plan to lift F1
Formula 1's new commercial chief has revealed the four key areas that are his immediate priority as Liberty Media bids to make the sport better. Sean Bratches, a former N executive, has been drafted in as F1's commercial chief to work alongside CEO Chase Carey and managing director Ross Brawn, who focuses on sporting matters. In his first interview since taking the post, Bratches told CNN that there were some key areas that he believed needed the most attention in this first phase in his new role. "There are four real things I am going to focus on," he said. "One is the brand – the brand is the entry-point for any company, any brand, any sport. And we are going to work to...
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8y ago from Motorsport.com
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