News Details
Force India gets a shot of Johnnie Walker
XPB Images
Force India has signed a multi-year deal with Johnnie Walker and will feature the renowned Scotch whiskey's branding on its cars in 2017. Johnnie Walker, which is owned by Diageo, has enjoyed a prominent presence in Formula 1 since 2005 as a partner of McLaren. The company will continue its association with the Woking-based outfit for one final year. For Force India, the deal is viewed as more of a permutation of brands rather than the arrival of new sponsorship as Johnnie Walker will simply replace Smirnoff - also a Diageo company - on its cars. It's interesting to note that Vijay Mallya's former Indian alcoholic beverages company, United Spirits, is a subsidiary...
Full Story »
Full Story »
You May Also Be Interested In...
Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as...
8y ago from Motorsport.com
Massa signs Williams deal freeing Bottas for Mercedes
Felipe Massa's retirement from Formula 1 could go down as one of the...
8y ago from GrandPrix247.com
Force India's Future?
18 year old Jehan Daruvala might not be a house hold name just yet, but...
8y ago from JWGrandPrix.com
Force India angered by 'unfair' Strategy Group
XPB Images
Force India deputy team principal Bob Fernley says...
8y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez sets 'same lap time’ with 2024 and 2025...
No description available...
20h ago from Motorsport.com
Alex Marquez to receive factory-spec Ducati for 2026...
Alex Marquez is set to be rewarded for his 2025 MotoGP efforts and...
21h ago from MotorsportWeek.c...
Alex Marquez to ride identical Ducati to Marc Marquez...
No description available...
1d ago from Motorsport.com
How Liberty Media's immersion in MotoGP intensified at...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Team Penske places David Malukas in the iconic #12...
Team Penske has announced that David Malukas will be joining the team and...
1d ago from MotorsportWeek.c...
Team Penske signs David Malukas in multiyear IndyCar...
No description available...
1d ago from Motorsport.com
Zak Brown addresses three areas IndyCar can improve
McLaren CEO Zak Brown penned an open letter on Monday outlining his...
4d ago from MotorsportWeek.c...
The good, bad, and ugly of IndyCar's 2026 schedule
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Oliver Solberg wants “full season in WRC” after...
No description available...
5d ago from Motorsport.com
Why Elfyn Evans claims "everything is open"...
No description available...
4d ago from Motorsport.com
Kalle Rovanpera: We need wins for WRC title chance...
No description available...
4d ago from Motorsport.com
WRC Rally Chile: Sebastien Ogier leads title race with...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Journalist confirms Arsenal 'in talks' with...
Arsenal are reportedly in talks over a new contract with William Saliba...
48m ago from CaughtOffside.com
Arteta admits he personally called star's dad to seal...
Arsenal signed Noni Madueke from Chelsea during the summer transfer...
16h ago from CaughtOffside.com
'My word' – Former PL star names duo who've...
Former Liverpool and Aston Villa star Stan Collymore has heaped praise...
19h ago from CaughtOffside.com
Arsenal vs Manchester City Prediction and Betting Tips...
The Premier League features a clash between two of its biggest teams this...
14h ago from SportsKeeda.com
Comments
Hottest News
F1 News Today: McLaren duo on brink of HUGE FIA penalty as...
F1 championship contenders Lando Norris and Oscar... Read More »
1h ago from GPFans.com
Exclusive: New FIA presidential candidate teases plans to...
FIA presidential candidate Laura Villars has... Read More »
1h ago from MotorsportWeek.com
Lewis Hamilton makes pointed blame claim for being 'stuck'...
Lewis Hamilton has experienced several regulatory... Read More »
2h ago from RacingNews365.com
