News Details
Force India gets a shot of Johnnie Walker
XPB Images
Force India has signed a multi-year deal with Johnnie Walker and will feature the renowned Scotch whiskey's branding on its cars in 2017. Johnnie Walker, which is owned by Diageo, has enjoyed a prominent presence in Formula 1 since 2005 as a partner of McLaren. The company will continue its association with the Woking-based outfit for one final year. For Force India, the deal is viewed as more of a permutation of brands rather than the arrival of new sponsorship as Johnnie Walker will simply replace Smirnoff - also a Diageo company - on its cars. It's interesting to note that Vijay Mallya's former Indian alcoholic beverages company, United Spirits, is a subsidiary...
Full Story »
Full Story »
You May Also Be Interested In...
Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as...
8y ago from Motorsport.com
Massa signs Williams deal freeing Bottas for Mercedes
Felipe Massa's retirement from Formula 1 could go down as one of the...
8y ago from GrandPrix247.com
Force India's Future?
18 year old Jehan Daruvala might not be a house hold name just yet, but...
8y ago from JWGrandPrix.com
Force India angered by 'unfair' Strategy Group
XPB Images
Force India deputy team principal Bob Fernley says...
8y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
“I’m back” – Jorge Martin on MotoGP Hungarian...
No description available...
6h ago from Motorsport.com
Marc Márquez seals seventh straight MotoGP...
t;li>Ducati rider extends world title lead to 175 pointsJorge Martín...
7h ago from TheGuardian.com
Pedro Acosta owns up to qualifying “mess”, admits...
No description available...
5h ago from Motorsport.com
How Marc Marquez could seal the MotoGP world title at...
No description available...
7h ago from Motorsport.com
Popular On IndyCarToday.com
Christian Rasmussen steals maiden IndyCar win after...
No description available...
44m ago from Motorsport.com
IndyCar Milwaukee – Race Results
The NTT IndyCar Series tackled the historic Milwaukee Mile on Sunday,...
1h ago from MotorsportWeek.c...
Christian Rasmussen storms to maiden IndyCar victory...
The penultimate round of the 2025 IndyCar season took place on Sunday,...
1h ago from MotorsportWeek.c...
Dennis Hauger secures 2025 Indy NXT championship
No description available...
5h ago from Motorsport.com
Popular On TotalWRC.com
FIA launches tender process for new WRC promoter
No description available...
3d ago from Motorsport.com
Esteban Ocon's wild childhood dream: 'I wanted to buy...
No description available...
1w ago from Motorsport.com
How drones will change the way you watch motorsport
No description available...
1w ago from Motorsport.com
How WRC's crucial 2027 rules are falling into place
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal receive crucial update about Martin Odegaard...
Arsenal cruised past Leeds United on Saturday beating the newly promoted...
4h ago from CaughtOffside.com
Relief for Arsenal with Bukayo Saka’s injury not as...
t;li>Forward hobbled off after scoring against LeedsØdegaard also...
3h ago from TheGuardian.com
Arsenal agree record deal to sign 16-year-old talent
Arsenal have had a very productive summer transfer window, and they have...
12h ago from CaughtOffside.com
Manchester United closing in on deal to sign...
Manchester United are close to securing the services of Senne Lammens,...
11h ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton ‘named’ Lily Verstappen’s...
It's interesting, isn't it, living in a time when... Read More »
1h ago from GPFans.com
Yuki Tsunoda linked with shock F1 switch to Red Bull rivals
Yuki Tsunoda could be on the move after being... Read More »
5h ago from GPFans.com
Max Verstappen boasts Ferraris and Aston in supercar...
Max Verstappen is one of the most famous drivers... Read More »
2h ago from GPFans.com
