News Details
Force India gets a shot of Johnnie Walker
XPB Images
Force India has signed a multi-year deal with Johnnie Walker and will feature the renowned Scotch whiskey's branding on its cars in 2017. Johnnie Walker, which is owned by Diageo, has enjoyed a prominent presence in Formula 1 since 2005 as a partner of McLaren. The company will continue its association with the Woking-based outfit for one final year. For Force India, the deal is viewed as more of a permutation of brands rather than the arrival of new sponsorship as Johnnie Walker will simply replace Smirnoff - also a Diageo company - on its cars. It's interesting to note that Vijay Mallya's former Indian alcoholic beverages company, United Spirits, is a subsidiary...
Full Story »
Full Story »
You May Also Be Interested In...
Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as...
9y ago from Motorsport.com
Massa signs Williams deal freeing Bottas for Mercedes
Felipe Massa's retirement from Formula 1 could go down as one of the...
9y ago from GrandPrix247.com
Force India's Future?
18 year old Jehan Daruvala might not be a house hold name just yet, but...
9y ago from JWGrandPrix.com
Force India angered by 'unfair' Strategy Group
XPB Images
Force India deputy team principal Bob Fernley says...
9y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP to leave Phillip Island in favour of Adelaide...
MotoGP has confirmed that the Australian Grand Prix will move from...
16h ago from MotorsportWeek.c...
Aprilia steps up efforts to lure Francesco Bagnaia for...
No description available...
16h ago from Motorsport.com
Casey Stoner leads criticism as Phillip Island’s...
No description available...
18h ago from Motorsport.com
Adelaide set to host the 2027 Australian MotoGP Grand...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar expanding global broadcasting presence for the...
No description available...
13h ago from Motorsport.com
IndyCar grows international broadcast offerings for...
The NTT IndyCar Series has announced that its already extensive global...
11h ago from MotorsportWeek.c...
Alexander Rossi fastest as rain disrupts second...
The NTT IndyCar Series completed the second and final day of testing at...
1d ago from MotorsportWeek.c...
Firestone prepared to take new right-front tire for...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
3d ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
4d ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
4d ago from Motorsport.com
Elfyn Evans wins Swedish showdown
Elfyn Evans and Scott Martin clinched victory on Rally Sweden which ended...
4d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arsenal & Man United have ‘significant'...
Karl Etta Eyong has been linked with a move away from Levante, and the...
8h ago from CaughtOffside.com
Newcastle star Anthony Gordon's preferred club amid...
Newcastle United star Anthony Gordon reportedly prefers a move to...
7h ago from SportsKeeda.com
Arsenal ready to complete attacking puzzle with move...
Arsenal remain interested in signing Nico Williams from Athletic Club...
8h ago from CaughtOffside.com
Arsenal star makes decision on Emirates future,...
Bukayo Saka has signed a new long-term contract with Arsenal, and the...
12h ago from CaughtOffside.com
Comments
Hottest News
Aston Martin F1 agony laid bare in 87 painful seconds as...
Aston Martin's F1 testing agony was laid bare in... Read More »
10h ago from GPFans.com
F1: Test Times: Bahrain 19-02
Today's times from Manama, the second day of the... Read More »
12h ago from Pitpass.com
Lewis Hamilton's LIGHTNING F1 start blitzes rivals and...
Lewis Hamilton's rocketship speed trounced his F1... Read More »
9h ago from GPFans.com
