News Details
Force India gets a shot of Johnnie Walker
XPB Images
Force India has signed a multi-year deal with Johnnie Walker and will feature the renowned Scotch whiskey's branding on its cars in 2017. Johnnie Walker, which is owned by Diageo, has enjoyed a prominent presence in Formula 1 since 2005 as a partner of McLaren. The company will continue its association with the Woking-based outfit for one final year. For Force India, the deal is viewed as more of a permutation of brands rather than the arrival of new sponsorship as Johnnie Walker will simply replace Smirnoff - also a Diageo company - on its cars. It's interesting to note that Vijay Mallya's former Indian alcoholic beverages company, United Spirits, is a subsidiary...
Full Story »
Full Story »
You May Also Be Interested In...
Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as...
8y ago from Motorsport.com
Massa signs Williams deal freeing Bottas for Mercedes
Felipe Massa's retirement from Formula 1 could go down as one of the...
8y ago from GrandPrix247.com
Force India's Future?
18 year old Jehan Daruvala might not be a house hold name just yet, but...
8y ago from JWGrandPrix.com
Force India angered by 'unfair' Strategy Group
XPB Images
Force India deputy team principal Bob Fernley says...
8y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Takaaki Nakagami fills in for injured Luca Marini at...
No description available...
8h ago from Motorsport.com
Toprak Razgatlioglu shares his ‘biggest dream'...
Following the announcement of Toprak Razgatlioglu's move to MotoGP in...
1d ago from MotorsportWeek.c...
Why Marc Marquez stressed his Ducati is identical to...
No description available...
2d ago from Motorsport.com
The consequences of Toprak Razgatlioglu's arrival in...
No description available...
3d ago from Motorsport.com
Popular On IndyCarToday.com
Rain delays start of IndyCar’s Gateway weekend
The first practice session of IndyCar’s weekend at World Wide...
3h ago from MotorsportWeek.c...
Scott McLaughlin looking to rebound after ‘lowest...
Scott McLaughlin is hopeful that he can quickly bounce back from his...
2d ago from MotorsportWeek.c...
Louis Foster gains new sponsor for rest of IndyCar...
Rahal Letterman Lanigan Racing rookie Louis Foster will sport a new look...
3d ago from MotorsportWeek.c...
AJ Foyt Racing fined $25K, lose championship points...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
1d ago from Motorsport.com
FIA approves updated bodywork rules for WRC 2027...
No description available...
4d ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Viktor Gyökeres ready to snub Manchester United for...
t;li>Sporting striker wants to play in Champions LeagueMikel Arteta...
44m ago from TheGuardian.com
Arsenal have advantage in their pursuit of 27-year-old...
Arsenal have been handed a major boost in their pursuit of the Sporting CP...
5h ago from CaughtOffside.com
“You can probably coach him” - Ray Parlour chooses...
Arsenal legend Ray Parlour has chosen the striker that he would like his...
5h ago from SportsKeeda.com
Premier League star wanted by Chelsea would ‘fit...
Chelsea target Joao Pedro wants to live in London, according to Brighton &...
10h ago from SportsKeeda.com
Comments
Hottest News
FIA announce harsh McLaren penalty verdict after Oscar...
The FIA have announced a harsh penalty verdict... Read More »
9h ago from GPFans.com
Lando Norris top in final practice for F1 Canadian GP
Lando Norris went fastest in the final practice... Read More »
53m ago from MotorsportWeek.com
LIVE: 2025 F1 Canadian Grand Prix - Free Practice 3
Follow live coverage of third practice ahead of... Read More »
3h ago from RacingNews365.com
