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Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as part of a new multi-year deal, according to Motorsport.com's sister publication Autosport. The Diageo brand has been in Formula 1 since 2005, when it joined forces with McLaren. After celebrating a 10-year partnership with the team, it extended its deal in early 2016, with next year the final season of that agreement. That means Johnnie Walker branding will feature on both Force India and McLaren cars next year, although it is expected to be more prominent on the cars of the Silverstone-based team. Diageo, which in recent years has acquired a controlling stake Mallya's former business United Spirits, has been involved...
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7y ago from Motorsport.com
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