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McLaren-Honda F1 must sign title sponsor – Brown
McLaren must sign title sponsor – Brown New McLaren chief Zak Brown says the famous British team must prioritise signing a title sponsor. Since the departure of Vodafone and the start of the difficult works Honda era, Ron Dennis has reportedly refused to reduce McLaren's rate card in the search for a new title backer. But Dennis has now been ousted, just as American Brown, formerly a F1 sponsorship guru, arrives at the Woking based team as executive director. 'It's critically important we find a title partner,' Brown, revealing that a title sponsor will not be in place in time for 2017, said in Abu Dhabi. 'The brands we have on the car now are fantastic companies. We need more of...
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8y ago from ThisIsF1.com
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