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Analysis: Turning a Formula 1 GP into a festival
With ever increasing entertainment options available, F1 GPs are having to offer fans more and more to keep up with customer expectations. The CEOs of COTA and Albert Park speak to Motorsport.com about the tricks they have up their sleeves. While the paddock waits with bated breath to see what changes - if any - new owners Liberty Media will introduce for the 2017 season, for the moment the sense is one of cautious optimism. There are no suggestions that the baby will be thrown out with the bathwater, but there is also widespread hope that some changes will be made. Both Liberty Media and new sport sponsors Heineken have made much of improving fan access to the sport, and of a focus on...
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