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Chase Carey key to F1 digital media success, says Zak Brown
Motorsport’s leading business figure Zak Brown says Formula 1 can become a market leader in media technology with new F1 chairman Chase Carey at the helm. Marketing guru Brown – who announced yesterday he is stepping down from his role as group CEO of CSM Sport & Entertainment amid speculation that he will be drafted in for a commercial role with new F1 owners Liberty Media – believes there is huge room for improvement on developing the sport’s digital and social aspect. When asked what he thought F1 might look like after five years in Liberty’s hands, Brown told Motorsport.com: “I think it will look very healthy, I think it will be very engaged with the fans. And from there...
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8y ago from Motorsport.com
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